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Do radio stations really need a DJ?

D

dxer2_2000

Hi

Do Listener's even care?

Do listener's want to listen to 'moronic' DJ banter - eg yet another "xyzoo morning crew"

Has/is the 'ipods'of the world changing listener's perception of music presentation - getting used to hearing large music libraries without a DJ?

Do listeners tune to the station that plays the "most music" than the competition - ie getting less DJ talk & ads?

Your thoughts?

dxer2_2000

<P ID="edit"><FONT class="small">Edited by dxer2_2000 on 03/03/06 10:05 AM.</FONT></P>
 
Is that really a question you want to ask
radio people?

Wouldn't we think that the DJ is important?

<P ID="edit"><FONT class="small">Edited by Musicradio on 03/03/06 12:13 PM.</FONT></P>
 
> Hi
>
> Do Listener's even care?

If they have djs i'll listen and if they don't i'll still listen.
>
> Do listener's want to listen to 'moronic' DJ banter - eg yet
> another "xyzoo morning crew"

Some people care about that stuff a morning show
>
> Has/is the 'ipods'of the world changing listener's
> perception of music presentation - getting used to hearing
> large music libraries without a DJ?

No i have 969bobfm in pittsburgh. And u know how much an ipod costs.
>
> Do listeners tune to the station that plays the "most music"
> than the competition - ie getting less DJ talk & ads?

Yep i sure do.
>
> Your thoughts?
>
> dxer2_2000
>

But my thoughts are with star1007 cause they will slowly die cause of bobfm.<P ID="signature">______________
Bobfm rocks down the house give me an amen.

937krock and star1007 is flushed down period.</P>
 
Marketing 101

<ul>
[*]iPod is radio's competitor.
[*]iPod's have no deejays.
[*]Marketing 101 teaches us that to win the business battle, we must differentiate ourselves from our competitors.
[*]Therefore, radio stations with deejays have a better chance of competing successfully with iPods.[/list]

I think Jack formats, with or without deejays make no sense. You don't compete by attacking your enemy's strenghths, but his weaknesses. Trying to beat an iPod at its own game of variety is stupid in my opinion.

(disclosure: I am not a deejay)<P ID="signature">______________
SD</P>
 
> Do radio stations really need a DJ?
> Do Listener's even care?

Without a deejay, it's just someone else's lousy
CD collection, with commercials. Nothing informative.

Ditch the superfluous apostrophes, please.

> Do listener's want to listen to 'moronic' DJ banter - eg yet
> another "xyzoo morning crew"

Hell no. But there are other choices.
There are GOOD deejays.

If they'd dump the celebrity news and the stunts
and the astrology and the gossip and the funny
characters and sexual innuendos and the "what I
did last night" and the sound effects and the BS,
they might be more listenable.

> Has/is the 'ipods'of the world changing listener's
> perception of music presentation - getting used to hearing
> large music libraries without a DJ?

I don't have an ipod.

But I loaded all my CD on my PC -- so I don't need the
oldies station with the post-1965 playlist that's too
small anyway, the adult hits station that plays stuff
I hated 30 years ago, the smooth jazz station that only
plays real jazz on Sunday mornings, or the educational
station that dumped almost all local content for
moonbat NPR talk.

> Do listeners tune to the station that plays the "most music"
> than the competition - ie getting less DJ talk & ads?

A now-defunct station here was crying "less ads"
for years. Mainly because the competition was
killing them and their sales dept couldn't compete.
They dropped that format in a minute when a more
profitable choice became available (after another
station's format change).

I'd give up listening to my PC if stations like
WFTL (MOR and years later, local talk), WDBF
(big band), WWOK (country), WTMI (classical),
WBUS (jazz), WVCG (classical and years later,
oldies), WGMA (country), WLOD (MOR), WBSS
(oldies), WWNN (motivational), WKAT (local talk
and years later, classical), or even WMGE (disco)
were still around.

But they're not. Instead we have CC and James Crystal
and Infinity and Cox and Jefferson-Pilot feeding us
the same old crap that c_nsult_nts say we want.

73s from 954<P ID="signature">______________
I'd rather go hunting with Dick Cheney --
Than go for a ride in Teddy Kennedy's car!
Official sticker:
http://www.cafepress.com/roadmaptopeace.47802483</P>
 
Re: Marketing 404

The JACK-FM/iPod comparision came from listeners not the marketing. Originally (back in '01) people would say that we had borrowed their CD collection. A few thought we were tapping into their brainwaves.

While any or all of that was true - let me just say now that we returned most of the CD collections and it's OK to take off the tinfoil hats since we sold that technology to the government. No, wait, that should read: you shouldn't take off the tinfoil hats because we sold that technology to the government. Alright, better.

CJ
 
Re: Marketing 404

> The JACK-FM/iPod comparision came from listeners not the marketing.

I'll buy the idea that the originators of the idea didn't have iPod in mind, but some of the cloners touted that comparison when they ripped off the idea. And regardless of intentions and comparisons, I still say that the similarities between a jockless radio station with a large disparate playlist and an iPod are too close to be healthy for the radio stations.

As far as the part about tin foil hats and the government, I'll leave those words for the political types to use in their screeds.<P ID="signature">______________
SD</P>
 
I don't even need cd's. I just program my Live 365 station from the provided music library!
Pay $5.95 and wow, no commercials!






> Is that really a question you want to ask
> radio people?
>
> Wouldn't we think that the DJ is important?
>
<P ID="signature">______________
<a target="_blank" href=http://mysite.verizon.net/radio4u>http://mysite.verizon.net/radio4u</a>
</P>
 
> Hi
>
> Do Listener's even care?
>
> Do listener's want to listen to 'moronic' DJ banter - eg yet
> another "xyzoo morning crew"
>
> Has/is the 'ipods'of the world changing listener's
> perception of music presentation - getting used to hearing
> large music libraries without a DJ?
>
> Do listeners tune to the station that plays the "most music"
> than the competition - ie getting less DJ talk & ads?
>
> Your thoughts?
>
> dxer2_2000
GREEDY OWNERS ! JACK FORMAT S_CKS ! <P ID="signature">______________
Winter Olympic , Who cares . Its time to watch American Idol.</P>
 
DJ?

Spoken like a true insecure, paranoid, average-to-mediocre DJ who's never really been successful.


> GREEDY OWNERS ! JACK FORMAT S_CKS !
>
 
DJ?

That's right. Consultants, car salesmen and Al-Qaeda- they get blamed for everything.

That drone is so old and tired, I'm surprised someone as seemingly well-read as you would haul out such an easy line.

>
> But they're not. Instead we have CC and James Crystal
> and Infinity and Cox and Jefferson-Pilot feeding us
> the same old crap that c_nsult_nts say we want.
>
> 73s from 954
>
 
marketing

While I don't necessarily diagree about Jack/Variety Hits stations perhaps needing to eventually add some personality presence, I also know many of these stations' listeners are not exactly screaming for them to add DJs. They're very vocal that they like a lot of music and they're enjoying the lack of typical DJ chatter. It may not be my kind of radio, but then again, radio doesn't market to radio people (at least it shouldn't).

Those in advanced Marketing know you find out what the audience wants and give it to them. If they like it the way it is, keep giving it to them that way. It's not exactly like these Jack stations are the first not to have personalties, anyway.


>
> I think Jack formats, with or without deejays make no sense.
> You don't compete by attacking your enemy's strenghths, but
> his weaknesses. Trying to beat an iPod at its own game of
> variety is stupid in my opinion.
>
> (disclosure: I am not a deejay)
>
 
Re: Marketing 404

Most of those complaining about the lack of Jocks are, well, Jocks. They see Jack being jockless as a big radio conspiracy to eliminate jocks and cut expenses.

Which is, of course, far from the actual truth. But, you'll never convince them otherwise.


> The JACK-FM/iPod comparision came from listeners not the
> marketing. Originally (back in '01) people would say that
> we had borrowed their CD collection. A few thought we were
> tapping into their brainwaves.
>
> While any or all of that was true - let me just say now that
> we returned most of the CD collections and it's OK to take
> off the tinfoil hats since we sold that technology to the
> government. No, wait, that should read: you shouldn't take
> off the tinfoil hats because we sold that technology to the
> government. Alright, better.
>
> CJ
>
 
Tracking Jack

> Most of those complaining about the lack of Jocks are, well,
> Jocks. They see Jack being jockless as a big radio
> conspiracy to eliminate jocks and cut expenses.
>
> Which is, of course, far from the actual truth. But, you'll
> never convince them otherwise.

Yep, Jack is really tearing them up in NYC. And Toronto. And Chicago. And Dallas. And San Francisco. Need I go on?

Jack is the New Millennium version of "Dancin' Oldies", and fades faster than water-color tie-dyes.
 
Yep.

> Do listeners tune to the station that plays the "most music"
> than the competition - ie getting less DJ talk & ads?

Radio ratings resoundingly show that stations that are live, local, and relatable KILL jukeboxes like Jack.

Limiting the number of minutes of ads is a plus, but remember that it's the most successful stations that are most prone to overbooking by the bean counters. It's easy to limit ad minutes on stations nobody wants to buy because nobody's listening.

"DJ Talk" is just "chatter" if the talent isn't doing the job. If you're talking succinctly about things that are important to your audience, it ain't chatter, it's entertainment. If you're voice-tracking for a market you don't know much about that's a thousand miles away, you're engaging in "chatter".
 
Re: Tracking Jack

> Yep, Jack is really tearing them up in NYC. And Toronto. And
> Chicago. And Dallas. And San Francisco. Need I go on?

And how's your format doing, Sir?

I'm the first to admit that JACK is working on problems in NYC (New PD coming in), Chicago (John Sebastian just unpacked his stuff there), Toronto (Pat Cardinal fighting the fight against CHUM) and Dallas (better demos than 12+s)...but don't saddle JACK with San Francisco...that problem child is Bonneville's problem.
 
Re: DJ?

Yeah, right. If the management at many of those radio stations had listened to the listeners in the first place, radio wouldn't be in the mess it was in now. Go figure.

> That's right. Consultants, car salesmen and Al-Qaeda- they
> get blamed for everything.
>
> That drone is so old and tired, I'm surprised someone as
> seemingly well-read as you would haul out such an easy line.
>
>
> >
> > But they're not. Instead we have CC and James Crystal
> > and Infinity and Cox and Jefferson-Pilot feeding us
> > the same old crap that c_nsult_nts say we want.
> >
> > 73s from 954
> >
>
 
Remember...?

> It's not exactly
> like these Jack stations are the first not to have
> personalties, anyway.

1970s Drake-Chenault automated formats, anyone?<P ID="signature">______________


</P>
 
What is the matter with owners wanting to maximize profit? Have you ever thought of giving back part of your pay, because it is not necessary? Or are your greedy?


> GREEDY OWNERS ! JACK FORMAT S_CKS !
>
<P ID="signature">______________
[email protected]</P>
 
Re: Tracking Jack

> > Yep, Jack is really tearing them up in NYC. And Toronto.
> And
> > Chicago. And Dallas. And San Francisco. Need I go on?
>
> And how's your format doing, Sir?

Top 5 in the market 12+, and growing nicely 25-54 in spite of the Christmas music bounce by some of the locals. Without revealing details that would put my anonymity in jeopardy (corporate no-no), our personality-driven format is doing just fine 25-54, thank you. In fact, all the live & local stations in our cluster are doing well. Jack in our city is actually affecting a cluster-mate more than a competitor, and is stagnant.

> I'm the first to admit that JACK is working on problems in
> NYC (New PD coming in), Chicago (John Sebastian just
> unpacked his stuff there), Toronto (Pat Cardinal fighting
> the fight against CHUM) and Dallas (better demos than
> 12+s)...but don't saddle JACK with San Francisco...that
> problem child is Bonneville's problem.
>
 
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