Do u think 100.3 will flip to throwback hiphop
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Do u think 100.3 will flip to throwback hiphop
- Thread starter Dj mr fresh
- Start date
I wouldn't see it, 100.3 has always primarily leaned somewhere between Adult Contemporary and Classic Hits.
Little to no chance. That's not in Hubbard's wheelhouse. Maybe they add a couple of songs to Throwback to broaden it, but that's about it.
The reason 104.3 Jams is going away is it significantly took audience from B96, which still bills significantly better than Jams. Prior to the launch of WBMX, WBBM-FM had a coalition audience. Jams took away the older and black listeners from B, which is what has brought down its ratings.
The reason 104.3 Jams is going away is it significantly took audience from B96, which still bills significantly better than Jams. Prior to the launch of WBMX, WBBM-FM had a coalition audience. Jams took away the older and black listeners from B, which is what has brought down its ratings.
When they first launched the station, they didn’t think then it would eat away at B96? Even in 2017, I felt this would be an issue. B was always a very rhythmic top 40
K.M. Richards
Program Director, The Eighties Channel™
Before someone asks "why didn't 104.3 Jams bill better than B96 if it stole its audience?!?":
Realistically, hip hop and rap-based formats are in trouble -- from a purely business standpoint -- in a lot of markets. Like it or not (and I know many of you will not) those formats are not as attractive to mainstream advertisers ... they don't like the music, they don't like the presentation, and the mixshows that so many here champion are a non-starter for sponsorships.
Radio is, and always has been, in the advertising business. Audacy is one of the major players, and this is playing out in market #3. Programming that doesn't result in decent ad revenue is always in danger of becoming extinct ... and that's been true for as long as anyone can remember. One of many examples: Back when I was young, the FM dial was dominated by Beautiful Music stations; now you can't find that format on either band, because the format became unpopular with advertisers who wanted an audience that was more likely to visit their businesses and spend money. The audience for hip hop/rap is increasingly seen as not likely to spend money at local businesses, and there aren't enough businesses targeted directly at that demo to sustain the cost of operation.
This is also part of the explanation of why B96 could lose audience to 104.3 Jams and still have the higher ad revenue. Overall audience size does not automatically correlate with sales.
I believe we are going to see this happening more and more in the next few years.
Zero chance
Why didn't Audacy do better research on the front end?
With proper research, they should've been able to determine that Jams would cannibalize B96.
Perhaps they thought B96 could somehow magically pry share away from WKSC to backfill any hemorrhaging?
I also suppose there's a chance they might've figured someone else would adopt the format if they didn't do so first, but classic hip-hop as an FM format had already been on the scene for several years, so it seems the chances of that occurring were remote.
Jams was certainly a popular station for a while. It was programmed reasonably well but unfortunately backed B96 into a corner of sorts.
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Jams was the (relatively) new kid on the block. WGCI and V103, which also have the luxury of being sister stations to one another, had multi-decade head starts.
Look how long it took Kiss to catch up to B96 in annual revenue. It didn't happen quickly. Kiss had to match or beat B96 in key demos for I wanna say 5+ years to finally catch them.
I do agree the long term outlook for hip hop music on FM is murky.
iHM might not think so, though, based on the fact it flipped monster signaled 96.1 FM in Atlanta to hip-hop not all that long ago.
Look how long it took Kiss to catch up to B96 in annual revenue. It didn't happen quickly. Kiss had to match or beat B96 in key demos for I wanna say 5+ years to finally catch them.
I do agree the long term outlook for hip hop music on FM is murky.
iHM might not think so, though, based on the fact it flipped monster signaled 96.1 FM in Atlanta to hip-hop not all that long ago.
Granted, that station is now 16th in the market 6+. It got a boost for a while when it moved from 105.3 to 96.1, but that seems to be wearing off.
Hip hop seems like it would be a horrible format to listen to on FM with, in some cases, literally half of the lyrics edited out.
Sonic still on jams
I wonder if a silence sensor has ever been set off because of lyrics being edited out...
I listen to WJLB here in Detroit on occasion and have never noticed awkward moments due to lyric censoring. The editing is either done masterfully well or the station steers clear of problematic songs (I presume "broadcast friendly" versions of songs containing alternate lyrics are used in some instances).
Curse word edits are actually more noticeable to me on 101 WRIF. They were done very obtrusively and sloppily years ago when Greater Media still owned the station. There would be literal white noise in place of the curse word. They use a less obtrusive editing method these days.
Curse word edits are actually more noticeable to me on 101 WRIF. They were done very obtrusively and sloppily years ago when Greater Media still owned the station. There would be literal white noise in place of the curse word. They use a less obtrusive editing method these days.
K.M. Richards
Program Director, The Eighties Channel™
Your parenthesized sentence is a valid presumption. In the vast majority of cases, the "record" labels are aware that they get zero airplay of songs with uncensored lyrics. They have been for years. That motivates them to do the edits themselves and offer a clean version to radio.
My guess is that management, at the time, felt that B would continue to go after younger demos and focus on currents, while B’s older demos would shift over to Jams. It somewhat worked for a bit (Jams did better than B 6+ (again, not meaning much of anything) in some books), until the currents dried up during the pandemic, with B later going gold-heavy and overlapping playlists.