Do you think CBS has Orlando in mind?

[DJ Mo]

Now's the chance for Radio Disney to grab a good clear FM stereo signal right here in Orlando & help keep the newer generation tuned in to FM radio.

 

[davideduardo]

I'm saying both markets could be sold together as one very large metropolitan area in a many that manner advertisers would find very appealing. If done correctly the billing in WPB would grow commensurately.

Riverside / San Bernardino is a peripheral market to LA and is market 26 in population. LA stations get more of the market's listening than Miami stations do in WPB, yet none derive any revenue from that audience. It's a bonus to LA buyers. There is just no way to make a market out of one not defined by Arbitron and have buyers accept it.

The Inland Empire, as the market is called, makes the 55/15 rule, but various attempts by a few stations to get the IE added to LA have failed horribly on subscriber voting.

"Below are the guidelines used to determine if a county may be included in a Metro (aka the 55/15 rule):

The county is contiguous to a county within the Metro.
At least 55 percent of the quarter-hours of un-weighted listening reported in the county are credited to Metro stations, based on the previous calendar year’s Spring and Fall surveys.
15 percent of the commuting from the county must be into the existing Metro, according to the most recent decennial Census. "

 

[Mike Sheridan]

Wrong again as usual. They don't use line cord antennas on stereo receivers (antenna position wasn't critical either) and they don't use them on CAR radios. They also don't use them on portable radios. I was there and I know what stations we could receive.

Furthermore with WRMF's move to a taller tower it can now be heard in Dade County very well. Been there, heard it, strong signal.

How predictible, I knew you'd rise to the bait. Do you ever admit to being wrong?

You most certainly can receive the Miami FM stations in West Palm Beach. I lived there in 1980-1981 and they came in like locals both in the car and at home using nothing more than a twin lead dipole 4 feet off the floor.

Yes, you can receive them... but the are not "listenable" in most of the county. It's been widely studied that FMs get about 80% of their AQH listening in the 70 dbu contour. That is the contour where nearly any radio will pick up a station with ease. No Miami FM has a 70 over Palm Beach County or anything except the sliver at the coast where Boca is.

95% of listening is in the 64 dbu contour, which extends into the county a few miles more... but not near WPB itself.

If you have to position an antena (most radios use the power cord today) it ain't gonna happen.

My point, though, is that no Palm Beach station covers Dace, and only 5 FMs put 64 dbu signals over all or part of Broward, while even the best Miami FMs only cover well a small porting of southern Palm Beach County, so were it to be suggested that the radio maket be extended, it would neither meet the 55/15 rule at Arbitron nor would any subscriber in either market vote for it.

 

[davideduardo]

Wrong again as usual. They don't use line cord antennas on stereo receivers (antenna position wasn't critical either) and they don't use them on CAR radios. They also don't use them on portable radios. I was there and I know what stations we could receive.

Furthermore with WRMF's move to a taller tower it can now be heard in Dade County very well. Been there, heard it, strong signal.

How predictible, I knew you'd rise to the bait. Do you ever admit to being wrong?

Most receivers in use in homes and offices today are the little jobbies sold and drug stores and Bed Bath and Beyond, and they use the line cord as the antenna for the most part.

WRMF's 64 dbu barely scrapes Dade. And as mentioned, for in home and at work listening, about 95% (based on diaries and mapping software over years of surveys in multiple markets) occurs inside the 64 dbu and 80% inside the 70. There are only 5 WPB market stations with signals of 64 dbu over Broward... three get half way in, and two get to the Dade county line. None has any usable signal in Dade itself.

The real issues are: 1) unless Arbitron sanctions the market, there will be no sales gain, and, 2) all combining the markets would produce is fragmentation and reduction of share.

Plus, the 55/15 rule does not apply, so it will not happen.

 

[austingrace]

so, any buyers for the cbs stations yet? just curious. i haven't heard anything yet. wonder who would buy here?