I haven't learned how to literally bypass commercials, but I enjoy them more than most people anyway. Some of the ones I fast-forwarded through on WGN I wish I had watched because I don't believe I ever saw them, unlike most of what I fast-forward through.landtuna said:MattParker said:Actually, fast forwarding is better for advertisers because you have to pay attention while the commercial goes by.
You must not be in advertising.
If fast-forwarding works in DVR's like it works in my VCR's: (a) there is no sound, (b) the picture is virtually unwatchable for content and (c) you've already seen it 1,000 times and could care less.
I'd say the advertiser is very concerned and is anxiously awaiting the day when commercials cannot be bypassed.