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Buffalo Do young people even know what radio is?

B

BfloRadio

I'm 50. I used to listen to the radio all the time growing up, and a variety of stations... but that was when there was radio, TV and newspapers as the dominant formats for media. Since the 1980s and 1990s, everything has changed and "kids these days" are, in my opinion, even aware that there are radio stations unless their mom has one on during a car ride. I think young people are on social media, watching videos on Tik-Tok, etc. They don't seem to be tuning into radio. My nephew Jack is 15. He loves old music from Queen and Weezer and The Beatles. How does he know those songs? Vinyl records and YouTube. Not listening to a radio station.
I realize the people on this forum have a sincere love for radio. I love it too. But what do you think about its future? Will the younger generation(s) even know what it is or will it go the way of the covered wagon and daily printed newspaper?
 
BfloRadio said:
Will the younger generation(s) even know what it is or will it go the way of the covered wagon and daily printed newspaper?
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Are you talking about a specific device known as a radio? Because that device is becoming less common. The last statistic I saw was that about half of the adult population has a radio in the house. Younger people are less likely to own radios than older people. That's why a lot of radio station owners are pushing their apps and streaming sites.

The term "radio" is used for a lot of things. Sirius considers what they do to be radio. iHeartRadio considers it's streaming service to be radio. So the term isn't exclusive to a specific device. Radio companies aren't in the device business. But they're dependent on people owning those devices in order to hear their stations. They've realized they can't assume 92% of the people own radios anymore.

But as you point out, radio doesn't have an exclusive in music delivery anymore. That's another reason why radio owners are focusing on news, talk, and sports,
 
Talked to a new advretiser yesterday. She moved from a major city to my small town of 16,000. She doesn't use a device called a radio. She listens via our app. She loves our station. Who cares how she receives our programming.
 
b-turner said:
Talked to a new advretiser yesterday. She moved from a major city to my small town of 16,000. She doesn't use a device called a radio. She listens via our app. She loves our station. Who cares how she receives our programming.
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I occasionally listen to my favorite radio station via the Audacy or iHeart apps. While on those apps I have discovered other programming I enjoy. But what reason does a 20 or 25 year old have to even download let alone use the Audacy or iHeart apps?
 
Larry said:
But what reason does a 20 or 25 year old have to even download let alone use the Audacy or iHeart apps?
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It depends on what they're looking for. As the OP says, radio is probably not the best platform for music. They're likely already satisfied with the music options they have. But that's where creating content comes in. If you're a radio personality, your #1 method for outreach is social media. You want to create something that goes viral and attracts a lot of attention. That will create interest in what you're doing on the radio. If you get their attention, then embed a link to your streaming station, and watch what happens.

I see a lot of older people don't understand why radio stations use social media. The reason is engagement. It's the best way to engage with people who perhaps don't listen. They're just interested in what you're talking about. Your post showed up in their feed thanks to an algorithm. It somehow captures their attention and interest. Next thing you know, they seek you out. If you've done all the right things in terms of search optimization, you will have a new listener.
 
Perhaps some people will prefer listening to a source that doesn't collect reams of data and bombard you with oodles of ads for something you clicked on by mistake once. Is it possible that privacy matters to some people out there? Then again, I can understand why radio companies would drive you toward apps and websites that allow them to scrape lots of information and sell it to data brokers.
 


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