Buffalo Do young people even know what radio is?

[TheBigA]

Radio still has Top-40/CHR. It's not targeting us.

Median age for CHR is 37. Median age for alternative is 40. Median age for urban is 40. Median age for Hot AC is 42. Median age for country is 45.

But the bigger story is the audience for linear, real time broadcasting is disappearing. That includes TV.

 

[TheBigA]

Here's an article for Buddy Shula:

Why Radio Should Stop Chasing 25-54 and Own Its Market

"Stop thinking innovation only means chasing teenagers on TikTok."

barrettmedia.com

There are markets all over America where the population is getting older, where a large percentage of the money is controlled by people over 50, and where radio remains a powerful part of the daily routine. Yet somehow, the industry still acts embarrassed by those listeners.

The inherent contradiction in that sentence is he begins by talking about markets, and then concludes talking about "the industry." As Buddy says, Buffalo is an older town. That's why what he does works in Buffalo. It probably wouldn't work everywhere.

My take is he's generalizing about older people, believing that all older people love old music and old devices. I'm not sure that's true.

 

[Calhoun]

One of radio’s remaining advantages is that it’s easy. That’s the main reason I still use it.

And free.

 

[SirRoxalot]

And free.

And doesn't track you like every app, website, and click does. The only info they get is what you volunteer. That does make it harder to quantify actual demographics and listening patterns. Now, tracking is possible in smart cars, but you don't know much about who's listening other than the registered owner. Some radios that have Bluetooth and/or Wi-Fi may be able to reports basic information if the manufacturer has baked it into the logic.