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Do young people like classic rock?

Sinatra was a hoax. Teen idol. Decent actor but terrible singer (and person). Needed big band backup to drown out his lousy music pitch.
Your opinion. I think he sounds great. One other person I've heard from online agrees with you and thinks the orchestras are just there to make him sound good. I say the orchestras are good music on their own.
 
Interesting take on the evolving definition of 'Classic Rock'.

Agreed. I think the original question asked in this thread needs to be considered in terms of "it depends on how 'young people' define the format".

And the fact that Classic Rock has always been more of a station descriptor for the ratings services than it has an on-air positioner.
 

Interesting take on the evolving definition of 'Classic Rock'.
Still largely '70s and '80s classic rock on our local, WHDQ Claremont, NH. but a few of the young whippersnappers are making their way into the playlist. And, as other stations have done according to the article, the word "classic" has been banished. It's now "The Valley's Best Rock," even though there's a mainstream current rocker in nearby Hanover, NH -- WFRD -- that calls itself "99 Rock."

Last hour's playlist on WHDQ:


 
Agreed. I think the original question asked in this thread needs to be considered in terms of "it depends on how 'young people' define the format".

And the fact that Classic Rock has always been more of a station descriptor for the ratings services than it has an on-air positioner.
Don't forget that the reason why the ratings services collect station names is because agencies want that data. Most national and regional agencies buy may markets and the planners and buyers generally have no familiarity with the individual stations that might be eligible for a buy they are working on.

So Nielsen / Arbitron has always collected each station's format, using a shorter list of possible formats which each station can select from. And agency buyers can make the proper decisions on the mix of station formats they add to their market buy.

Of course, this gets us back to the fact that stations buy ratings principally for sales purposes.
 
I'll tell you in a few weeks.. i'm doing a remote ay WyoTech, a votech school for automobiles and it'll be on our classic rock station, Vintage Vinyl 98.7

So, overall, the response to our classic rock station is older people..but its not your typical classic rock station. its a ting of oldies and classic hits throw in, live cuts and deep cuts... and stuff youd have played when you payed vinyl. do we have younger listeners? Yes, but it seems to be more older lsteners.... im not saying young kids dont like it... younger car guys,younger farm types mght.

Out of our 4 statoions, 98.7 is the 2nd most streamed signal by far.
 
Young people listening to classic rock is nothing new. Rolling Stone even published an article 20 years ago on this and is talked about here: Teens Save Classic Rock - The Big Picture

There is even a Psychology article from 2014 that attempts to break down the reasons Why Do Young People Listen to Really Old Rock Music? The last point "Selectivity in what gets airplay" is of course the advantage gold-based formats have. If you look up a list of songs that reached number one on the mainstream rock charts in the 80s and 90s, many of them have become obscure over time. Album sales rather than chart performance seem to define most rock acts popularity.

From observation it does seem like the 80s are still the "center lane" on most stations. The 90s may be remembered most for grunge but it was actually a very diverse period for rock music. A lot of older bands still had hit records in the first half of the decade which are played on classic rock radio. Once the Alternative format became more commercial you had everything from punk revivals Green Day and The Offspring to Weezer to jam bands (Dave Matthews Band, Blues Traveler, Spin Doctors) to female singer-songwriters (Sheryl Crow, Jewel, Alanis Morrisette) to pop bands like Matchbox Twenty, Gin Blossoms, Third Eye Blind, No Doubt, Garbage, and many one hit wonders. Album rock stations became increasingly gold-based in the later half of the decade possibly as a result of the 1996 Telecommunications Act which led to broadcasting companies buying all the rock formatted stations in a market and ceding most current music to alternative while formats like Modern AC only further fragmented things. Classic rock formats typically follow what became popular on AOR stations and since that format waned in the late 90s that seems to be where the timeline ends on most. But some of the most popular bands of the 2000s are Nickelback and Creed which have notoriously become loathed by much of the rock audience and are now more likely to be heard on AC stations rather than rock. So the pickings beyond the grunge era seem limited. The fact that so much music from the 70s and 80s and some 90s remain widely popular are what likely keeps this format going for the foreseeable future.
 


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