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Do young people listen to Radio anymore

Dj mr fresh said:
Do young people listen to the radio anymore
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What age is "young" to you?

In the United States, radio remains a strong medium for younger audiences, with significant daily and weekly listening among people under 35.

Key statistics:

  • 55% of Gen Z (ages 13–24) in the U.S. listen to AM/FM radio every day Musical Pursuits.
  • 89% of Gen Z listen to radio weekly, with the majority using traditional AM/FM receivers rather than streaming Musical Pursuits.
  • 48% of adults under 35 in the U.S. use podcasts, and 22% of them also listen to radio weekly wifitalents.com.
  • While streaming dominates for many younger listeners, radio’s role in daily commutes, car listening, and music discovery remains strong, especially in the 18–34 age group Musical Pursuits.
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TLDR: Yes, young people still listen to the radio. This is especially true for lower income and rural populations. And like older populations, most listening by young people is done in the car.
 
CTListener said:
That ought to drive off even more advertisers.
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I'm reading your response and remembering a marketing class I took in 1984 at Loyola Marymount University (Los Angeles). The professor, a Dr. Jim Bowie (now deceased) read to the class several statistics showing how many people were on Social Security and programs designed by the FDR and LBJ federal administrations to serve the poor. Then he turned to the class and asked us point blank, "Should businesses advertise to these people." Most (including yours truly) shook our heads. As one class member said aloud, "These people have no money so why should we advertise to them." To which Dr. Bowie responded, "You're wrong! These people do have money. Maybe not a lot, but they are getting some income off of which they can live from the Federal (and sometimes state) governments which they use to live their lives as best as they can. You can advertise a lot of things to those people, especially basic amenities, and they will purchase them."

Dr. Bowie's lesson is one I have never forgotten.
 


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