AndrewLawson said:
If the Entercom Buffalo radio stations were one of the bright spots for Entercom, would the Citadel and Regent Buffalo radio stations also be the bright spots within their companies?
Here's the answer to
part of your question, AL.
Inside Radio 5/8/09 said:
Regent beats industry: All the public companies have yet to report, but Regent's 12% drop in first quarter revenues is a smaller decline than any other company that's released earnings. A focus outside the major markets helps, and CEO Bill Stakelin also credits an "aggressive" focus on interactive revenues.
I'm not sure if Citadel issues quarterly reports any longer, given their stock is traded over the counter rather than the NYSE. We may know more about that situation next week. It appears Regent, while up to its neck in debt, has done some things right. Medium to small markets like Buffalo and Utica appear to be safer (albeit hedged) bets than markets like NY and LA, which have sucked capital from Citadel's coffers. It helps that Regent has a strong cluster of highly rated stations in Buffalo. According to insiders, WYRK, WJYE and WBLK perform consistently top 3 in the target demo, Women 25-64. Regent's Jack has adequate ratings to bolster combo sales, runs on a shoestring and is a thorn in the side of 97 Rock and WHTT.
Speaking of 97 Rock, an agency friend (who still has a job) says Entercom is crowing to anybody who will listen (and even those who won't) that WGR tied the once invincible 97 Rock for first place in Men 25-54 in morning drive.
If (and I use that word because I've not seen the ratings) this is true, Entercom may have scored a major upset in the combo selling war. WGR + WBEN + The Lake may deliver more Men for Entercom, while WKSE + WTSS + WWWS deliver a boatload of Women. Because of this, Entercom Buffalo may be looking at a much stronger second quarter.
For the longest time Citadel Buffalo has had an impenetrable lock on Men 18-64, given the performance of 97 Rock + Buffalo Bills Football + The Edge + Oldies/Classic Hits WHTT. Monday through Sunday, it's likely Citadel, thanks to 97 Rock and the Edge, still wins the battle for Men 25-54, both in and out of Bills season. But
if WGR tied 97 Rock in Men, especially in morning drive, that helps Entercom make a game of selling Men, adding to its impressive ratings in Women.
Anybody for chess?