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Does 100.7 WLEV really need a translator on 98.5 in Reading?

WLEV should have good signal coverage in Reading, PA, but yet they have a translator station there on 98.5. Is it really needed to fill in a gap in coverage of the main 100.7 signal? And do the locals even know it's there? WLEV gives a legal ID of "W253AC, Reading" on the air every hour, but they don't even mention what frequency it's on.

And speaking of translators, the WDDM translator on 100.7 in Edison, NJ is really doing a job on the Eastern extreme of WLEV's coverage in central NJ. Anywhere East of the Somerville Circle / Bridgewater Commons Mall area, WLEV starts getting really spotty and you start hearing the Indian music from the Edison signal. But yet, WLEV's traffic reports still mention incidents in Bridgewater. For example they reported an accident on Route 22 at Vosseller Avenue. At that spot, if you have 100.7 on your car radio, all you hear is the WDDM translator and/or static. But I suppose it's still good for people who live or work within WLEV's remaining NJ coverage area but drive in that direction on their commute.
 
Outside of the city of Reading, 100.7 does put out a decent signal. However, if you are in the city, the signal is pretty spotty. Mount Penn and Neversink Mountain seem to cause a lot of the spotty coverage of 100.7 in the city.
 
Magnum said:
Outside of the city of Reading, 100.7 does put out a decent signal. However, if you are in the city, the signal is pretty spotty. Mount Penn and Neversink Mountain seem to cause a lot of the spotty coverage of 100.7 in the city.

true, but note the original poster's other point. does Reading even know it's there or care it's there? true enough 100.7 is bad in Reading proper, but who really cares to listen to WLEV in Reading? for the longest time about 5 years ago, the translator wasn't tuned properly and you'd hear all sorts of strange noise on 98.5 for a good couple weeks. i'm very familiar with the area and i've heard b101 from philly and the rose from lancaster on in places before WLEV. i only ran into one store on lancaster avenue about 8 years ago with WLEV on. i looked and the tuner behind the counter and saw it was on 98.5. i'm sure they quickly turned it to another station when that problem happened that made the station unlistenable for a few weeks. so the point is, i agree with the original poster. 98.5 in Reading is a wasted translator. the fcc should give the frequency to a small college or something that doesn't have a station like alvernia or reading community college.
 
  If not the Reading Colleges then maybe KU.  WKUR!
 
What??? another shining example of citadel mismanagement?? i'm shocked. ... and just so you know.. Regina, Saskachewan has better radio stations than the LV. and they have 1/4th the listeners. tisk tisk.
 
Correct me if Im wrong, but wasnt the original use of the 98.5/Reading translator was to boost the B/EZ format when Dick Dean had 100.7 as WFMZ-FM?
 
98.5 Reading existed back as far as when Dick Dean still owned it? didn't think it was that old. if so, that would make more sense than what it is now. i still think it's time for something more useful to be done with 98.5 Reading.
 
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