Does a poorly programmed station get listened to if they are the only one in town doing that format?

[TheBigA]

There's not a lot of value in the syndication when the jocks are voice tracked and the music mix is updated every three years.

I'm thinking of currents-based formats, not gold. If it's gold, you're right.

 

[PTBoardOp94]

Yup, I'm thinking about gold formats.

 

[Larry]

Assuming the question is referring to music formats, as if there was only talk radio station in town and it was poorly programmed I’d be finding something else to listen to, even if it had local hosts and any alternatives (streaming out of town or national talk programs) had no local programming

 

[Kelly A]

Increasingly, not the demographic attracted by CHR. If anything, those people might be lured back to radio if all the "disc jerkies" -- as some in-demo posters to the late, great XMFan board used to call them -- were shown the door and an automated hits format with long uncluttered stretches of music were implemented.

For CHR, does that mean the ability to play popular music completely uncensored? Are you suggesting radio stations just play TikTok over the air? Because younger people can listen to new artists, and uncensored music with no interruption via streaming or certain social media sites right from their beloved smartphone. So, how would radio "lure" these people back again? Eliminate DJ's? Got it.

That "just play the music" attitude advances with each passing year as more and more listeners have become used to having gab-free options to traditional radio at their fingertips.

I'm confused then. Are you saying to add chatty DJ's like the old days, play uncensored music against the rules, and throw in artists that younger consumers can hear already on their smartphones? Which is it?