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Does anybody have the "Winter Arbs" for 2003-2004?

Miguelito

Miguelito

Iggles were in the Super Bowl then too. Wondering if Sports Talk did as well then as it did this year. It's apples & oranges of course (with apples being diaries and oranges being PPM's) but it could still be interesting data.
 
Miguelito said:
Iggles were in the Super Bowl then too. Wondering if Sports Talk did as well then as it did this year. It's apples & oranges of course (with apples being diaries and oranges being PPM's) but it could still be interesting data.
Click to expand...

Remember that the diary based Winter Arbitron book back then covered 12 weeks, so on average, less than 10% of the reports were in the week of the Superbowl. Granularity for weekly data was poor, and even the monthly data could wobble quite extremely.

You can see the overview tables for Spring and Fall in the R&R Ratings Directory for that period...

http://www.americanradiohistory.com/Ratings-Directories.htm

I don't have the Winter numbers. I guess one of the issues of R&R from late April or early May of 2004 might have a ranker.
 
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