Just saw this on AllAccess - Mediabase now has FOUR Hot AC stations in Chicago - just wondering if they are all Full-FM signals (and how this happened)...
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
DOES CHICAGO REALLY HAVE 4 HOT AC STATIONS?
- Thread starter atlantaboy
- Start date
Wow is radio getting repetitive hell look at Detroit!
C
cspotrun
Guest
Zorn21 said:
there are 5 country stations in my town, 3 CHR's, 2 Hot A/C's, 2 active rock stations,... this is what happens WHEN, the Myth about sellable demographics hyped by ad agencies & those who dismiss anyone over 50 is believed.
there is no reason for me to listen to Local radio anymore, they don't care about me. i have money, i buy things like anyone else, their message will not be heard by me... Sirius/XM grabbed another potential local radio listener. hello on 50's on 5, 60's on 6, 70's on 7! Goodbye Radio.
WhoDat! said:
There is no myth.
Ad agencies obey the dictates of their clients. If the client does not market to people over 55, then agencies do not place campaigns on stations that don't efficiently deliver those under-55 consumers.
Ad agencies don't "hype" anything. They just do what the client requires. They work at the will of the client.
Zorn21 said:
Based on the demos that the stations deliver, we have several different formats here.
WTMX is the Hot AC, while WLIT and WILV are true ACs, and WIQI is an adult hits variant. While there is considerable crossover between these formats, there are also significant groups who will listen to one of them, but none of the others.
An example: WTMX shares more with both Kiss and B-96 than with WILV or WLIT or WIQI.
With over 15 25-54 shares between the 4, there is certainly a lot of opportunity for these stations to bill well.
Zorn21 said:
WILV and WLIT aren't even included in the 4 Hot AC stations on Mediabase (WILV is on the Adult Hits panel, WLIT is on the AC panel)
The 4 Hot AC stations listed for Chicago are WIQI (101.1), WSSR (96.7), WTMX (101.9), and WXLC (102.3) - so if you count the other two, you guys have 6 Hot AC Stations
When I looked it up, apparently Next Media just flipped two different suburban stations to Hot AC - WSSR in Joliet IL, and WXLC in Waukegan IL
So I guess Chicago has two Hot ACs targeting the city, and two more Hot ACs targeting specific suburbs, so all 4 show up as Chicago Hot ACs in Mediabase - still, WTMX has gotta be upset about this
So I guess Chicago has two Hot ACs targeting the city, and two more Hot ACs targeting specific suburbs, so all 4 show up as Chicago Hot ACs in Mediabase - still, WTMX has gotta be upset about this
C
cspotrun
Guest
I'm sorry YOU'RE the MYTH...DavidEduardo said:
I'm still waiting for an answer to my Question i posed several month ago... Please address the several hundred Classic Hits and or Oldies stations owners and GM's that are making a good living doing the format, WHY their situation is Hopeless and they should Give Up because AD Agencies and clients do not like or can use ANY listener over the age of 50.. IF you cannot answer this question...YOU LOSE...
C
cspotrun
Guest
one more thing, when answering my question... please explain why ONLY AD dollars are derived from AD Agencies, and local advertising dollars have no importance. Remember you have to answer this question along with the other question above, or You Lose....
B
Biondi4Mayor
Guest
atlantaboy said:
Actually there's another suburban one - WZSR Woodstock. Now that's 7!
Biondi4Mayor said:
Do you guys think they're going to last? 3 suburban Hot ACs and another 2 directly in the city?
^ The suburban ones: I think they can last if they just try to serve their community and bring in business by being the "local" station (I'm positive this is the route they're taking, because they know trying to go head to head with Mix would end horribly). I know there's a number of Hot ACs that serve the exurban areas of Cleveland, yet are still in distant-fringe signal of WQAL/Cleveland. They survive by targeting their communities and being the local radio source. If they do this, they'll definitely survive.
WIQI:It's not looking great, but maybe David can give us a better picture of it. I assume they're targeting the 35-44 part of the Hot AC demo, which is very sellable. Rumor went around a few months ago that Merlin may try to sell their Chicago properties, but until that happens, I don't see Merlin making too many changes, except maybe further freshening of the playlist.
WTMX: Nah, they're not upset at all. Their 6+ and demo ratings are the highest I've seen them in a while, so I don't think any of these stations are really hurting Mix.
WIQI:It's not looking great, but maybe David can give us a better picture of it. I assume they're targeting the 35-44 part of the Hot AC demo, which is very sellable. Rumor went around a few months ago that Merlin may try to sell their Chicago properties, but until that happens, I don't see Merlin making too many changes, except maybe further freshening of the playlist.
WTMX: Nah, they're not upset at all. Their 6+ and demo ratings are the highest I've seen them in a while, so I don't think any of these stations are really hurting Mix.
chrocket87 said:
The two surburban Next Media stations just flipped to Hot AC this past week...
WhoDat! said:
In big top 5 metros, a huge percentage of revenue is from local, regional and national agencies. Even many "local" accounts are agency administered. Most non agency business in large markets like this is lower dollar, as those accounts are priced out of the big stations.
WhoDat! said:
I never said that about classic hits stations. I did say most oldies stations had transitioned to classic hits to get a better percentage of listeners under 55 and in the sales demos.
There are practically no oldies stations left...and those that are tend to be low rated secondary AMs.
DavidEduardo said:
WhoDat! said:
I never said that about classic hits stations. I did say most oldies stations had transitioned to classic hits to get a better percentage of listeners under 55 and in the sales demos.
There are practically no oldies stations left...and those that are tend to be low rated secondary AMs.
I tend to agree that the "oldies" formal has run its course... I think there could be a place for a few "oldies" stations either on the Internet or on AM. The fidelity of many of those recordings is not very good to begin with, and a well maintained AM station should be sufficient.
I wonder what the "oldies" of the future will be. Will anyone care to listen to the crap that's on the radio today 10 or 20 years from now? I doubt it.
I wonder what the "oldies" of the future will be. Will anyone care to listen to the crap that's on the radio today 10 or 20 years from now? I doubt it.
- Status