In analog TV days, having a low channel number was a big advantage. If you were between 2 and 13, it meant you were on the VHF band, which usually insured your signal was better than stations on UHF (14 and above).
Because the earliest stations usually took the lowest dial position they could find, the big networks (NBC, CBS, ABC) in most markets were low on the dial. That means you could switch easily betwen the big networks whether you had a remote control or had to get up and use the dial on the TV set.
If your market had only two commercial VHF channels, the network affiliate that had to settle for a spot on the UHF dial almost always got lower ratings for their newscasts and had trouble bidding for the better syndicated shows (Oprah, Regis, Wheel, Jeopardy, etc.).
Then Fox came to town and in some sizable markets was able to wrest VHF stations away from the bigger networks. One deal really hurt CBS, putting the CBS station on UHF in Atlanta, Detroit, Cleveland and Milwaukee. In some cases, even if you watched CBS on cable, you'd have to find the CBS station well apart from the ABC, NBC and Fox channels. Some cable operaters in the Detroit area, at least initially, put WWJ-TV on Cable Channel 62, same as its analog channel after Fox stole Channel 2 WJBK. That might make you decide to watch Leno instead of Letterman or Diane Sawyer instead of Katie Couric.
Now that the channel number a station uses is really fiction, do viewers still prefer single digit or low teens virtual channel stations? They're easier to remember, they're bunched together, they may have news departments that have been institutions in the market for decades, they still may have Oprah, Regis, Wheel, and Jeopardy.
Are you in a market where the CBS, ABC or NBC affiliate is on a virtual channel number above 13? Are their ratings for news and all day still lower than the other network stations, even though everyone is really broadcasting on a UHF channel? Do they offer as much news as stations with lower channel numbers? Do they run more infomercials and paid relgion to make up for lower ratings?
Gregg
[email protected]
Because the earliest stations usually took the lowest dial position they could find, the big networks (NBC, CBS, ABC) in most markets were low on the dial. That means you could switch easily betwen the big networks whether you had a remote control or had to get up and use the dial on the TV set.
If your market had only two commercial VHF channels, the network affiliate that had to settle for a spot on the UHF dial almost always got lower ratings for their newscasts and had trouble bidding for the better syndicated shows (Oprah, Regis, Wheel, Jeopardy, etc.).
Then Fox came to town and in some sizable markets was able to wrest VHF stations away from the bigger networks. One deal really hurt CBS, putting the CBS station on UHF in Atlanta, Detroit, Cleveland and Milwaukee. In some cases, even if you watched CBS on cable, you'd have to find the CBS station well apart from the ABC, NBC and Fox channels. Some cable operaters in the Detroit area, at least initially, put WWJ-TV on Cable Channel 62, same as its analog channel after Fox stole Channel 2 WJBK. That might make you decide to watch Leno instead of Letterman or Diane Sawyer instead of Katie Couric.
Now that the channel number a station uses is really fiction, do viewers still prefer single digit or low teens virtual channel stations? They're easier to remember, they're bunched together, they may have news departments that have been institutions in the market for decades, they still may have Oprah, Regis, Wheel, and Jeopardy.
Are you in a market where the CBS, ABC or NBC affiliate is on a virtual channel number above 13? Are their ratings for news and all day still lower than the other network stations, even though everyone is really broadcasting on a UHF channel? Do they offer as much news as stations with lower channel numbers? Do they run more infomercials and paid relgion to make up for lower ratings?
Gregg
[email protected]