Does Houston Really Need 3 Rap Hiphop Stations

[DJboutit3]

There are 979 101 which is latin rap hiphop 1049 I like 1049 best they play the best all around music. What I do not like about 1049 is they list the title of each song after everyone & there commericals are all night & strips clubs. I think houston could do with only 1 rap hiphop station 979 is a little stale right now 101 is ok is if you like latin rap hop which is not that big here. 1049 should tweak there station a little & they could be the top rated station in houston & should be the only rap hiphop

 

[purpledevil]

KPTY's signal is limited. While it is good throughout Houston metro, and points southwest, once you get past Hockley in the NW, or The Woodlands in the N, it fades quickly. With this being the case, I wouldn't expect Radio One or Clear Channel to concede to "Party 104.9" any time soon. To answer your question as to Houston's need for 3 rap stations, as long as each of them are billing well, and there is profitability to the respective station, you better believe all three of them will remain.

Further on this topic, I seem to remember an application filed by Univision to increase power at the secondary station KPTI/Crystal Beach and change COL to Winnie, I believe.
Was this application ever denied, or is it still awaiting approval after all this time from the FCC?

 

[Mike O]

Further on this topic, I seem to remember an application filed by Univision to increase power at the secondary station KPTI/Crystal Beach and change COL to Winnie, I believe.
Was this application ever denied, or is it still awaiting approval after all this time from the FCC?

KPTI is still tied up in red tape at the FCC. The approval to move 105.3 from Crystal Beach to Winnie is tied in with a new station allocation in Vinton, LA. It should be resolved soon as the FCC wants all the old station adds, moves and deletions resolved so it can make changing the Community Of License a Minor Modification and not a Major Modification. If KPTI gets the go ahead it would be 50000 watts at 150 meters. I would expect that we will know by the end of the year.

Mike

 

[Mediafrog+]

KPTY's signal is limited. While it is good throughout Houston metro, and points southwest, once you get past Hockley in the NW, or The Woodlands in the N, it fades quickly.

But those areas that you mention are NOT where the target demos are. The 104.9 signal is perfect for the intended audience. Anything more would just be wasted $$$ on the electric bill.

 

[OldGringo]

There are 979 101 which is latin rap hiphop 1049 I like 1049 best they play the best all around music. What I do not like about 1049 is they list the title of each song after everyone & there commericals are all night & strips clubs. I think houston could do with only 1 rap hiphop station 979 is a little stale right now 101 is ok is if you like latin rap hop which is not that big here. 1049 should tweak there station a little & they could be the top rated station in houston & should be the only rap hiphop

Mega 101 is not hip hop. It is Latin Urban, meaning mostly reggaetón which is not hip hop. It is a differnt group form hip hop fans. The Box is mostly Black, and has some r&b. Party is Latin, and has nearly no r&b and more Latin Hip Hop. They are three distinct formats, and all get big shares.

 

[HD2]

Sorry, you can make up as many silly sub-genres as you want but it's still the same trash. Same concept. Same lyrics. Same disgusting personalties. Same complete lack of musical talent.

 

[stan]

Houston has too many rap/hiphop stations. I figure Cumuclueless will add another with a mono KFNC.

 

[OldGringo]

Sorry, you can make up as many silly sub-genres as you want but it's still the same trash. Same concept. Same lyrics. Same disgusting personalties. Same complete lack of musical talent.

Reggaetón is in Spanish and hip hop is in English. How is that not a clear distinction.

Mega 101 has jocks who speak Spanglish. Parth has mostly Hispanic talent. The Box is mostly Black. How is that not clearly different, meaning that each has programming for a different set of listeners.

What you are saying is that classic rock and alternative rock are silly sub-genres.

 

[purpledevil]

KPTY's signal is limited. While it is good throughout Houston metro, and points southwest, once you get past Hockley in the NW, or The Woodlands in the N, it fades quickly.

But those areas that you mention are NOT where the target demos are. The 104.9 signal is perfect for the intended audience. Anything more would just be wasted $$$ on the electric bill.

That's a good argument, Mediafrog. However, The Box as well as KLOL both have consistently higher ratings than Party 104.9. Couple this with the fact that 97.9 and 101 can both reach more of a listening audience over a larger square mileage, it gives potential advertisers more consumers to target. This gives Radio One and Clear Channel an advantage over Univison with the targeted demographic, and gives advertisers a better bang for their ad buck. Don't get me wrong, KPTY is a great choice of format for the signal, and it has been, and probably will continue to be a profitable station for Univision.

With respects to the "silly sub-genres" distinction, To say that the race of the on air personalities affects the demographics of overall listenership is absurd. It doesn't matter to the average listener whether Dave Morales or Mad Hatta is introducing the latest Beyonce or Jay-Z song. The music remains the same, and if the format is desired by the listener it will be tuned into. I do agree that lumping 101 into the "hip-hop" category is a bit of a stretch. Reggaeton is a distinctly different sound than traditional hip hop.

 

[bobbybooey]

KPTY's signal is limited. While it is good throughout Houston metro, and points southwest, once you get past Hockley in the NW, or The Woodlands in the N, it fades quickly.

To say that the race of the on air personalities affects the demographics of overall listenership is absurd. It doesn't matter to the average listener whether Dave Morales or Mad Hatta is introducing the latest Beyonce or Jay-Z song. The music remains the same, and if the format is desired by the listener it will be tuned into.

I disagree... you're implying that people only listen for the music. If that were the case, radio would be completely replaceable by iPods, which we now know isn't gonna happen. If you have 2 stations playing similar music, the personalities are exactly what's going to distinguish the stations in the mind of the listener. Latino listening patterns clearly skew towards Hispanic stations, in part because that audience relates better to the station than they would to traditional Urban presentation/announcers.