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Does Imus do barter?
- Thread starter Oscar
- Start date
Imus is not available for barter-only.
> I noticed on the Westwood One site that there are 19 minutes
> of local avails on the "Imus in the Morning" show.
>
> Does that show do barter or how do they figure a fee?
>
> I noticed on the Westwood One site that there are 19 minutes
> of local avails on the "Imus in the Morning" show.
>
> Does that show do barter or how do they figure a fee?
>
> Imus is not available for barter-only.
>
> > I noticed on the Westwood One site that there are 19
> minutes
> > of local avails on the "Imus in the Morning" show.
> >
> > Does that show do barter or how do they figure a fee?
While you are typically correct, as WW1 reserves only 1 min/hr for network spots, they have been making several cashless deals for Imus. Like KCAA/Inland Empire (why I don't know), as well as KXAM/Phoenix which has to run Scarborough to get the show for free.
While Imus' name may still have some impact among older listeners, he is falling quickly and Westwood One will have to either offer alternatives or dump the show.
>
> > I noticed on the Westwood One site that there are 19
> minutes
> > of local avails on the "Imus in the Morning" show.
> >
> > Does that show do barter or how do they figure a fee?
While you are typically correct, as WW1 reserves only 1 min/hr for network spots, they have been making several cashless deals for Imus. Like KCAA/Inland Empire (why I don't know), as well as KXAM/Phoenix which has to run Scarborough to get the show for free.
While Imus' name may still have some impact among older listeners, he is falling quickly and Westwood One will have to either offer alternatives or dump the show.
M
mwebster
Guest
None of the above
Sorry, IMHO any talk radio station which can not and does not program morning drive locally does not deserve to have a license. Putting a syndicated show in morning drive (Imus, Stephan, Morning in America, Morning Sedition....) is a sure sign a station has become a bottom feeder. This knee-jerk reaction to plug into a satellite is why radio is failing. The only thing unique radio, especially AM radio, has to offer is that it is LOCAL - local talent, local involvement, local events, local people, local issues, local news. If everything is syndicated, you might as well just get satellite radio.
And the only morning show that has even been a good performer - or come close - is going to satellite in four and a half months. Imus' program (which still apparently does OK in New York) pretty much ends up on marginal operations out of town. And I agree, he was a lot funnier on W-NNNNN-BC.
> I remember about ten years ago, Imus was hot and grabbing
> affiliates. He has gotten rather boring and stale.
>
> So, what morning SYNDICATED show is a good performer?
>
Sorry, IMHO any talk radio station which can not and does not program morning drive locally does not deserve to have a license. Putting a syndicated show in morning drive (Imus, Stephan, Morning in America, Morning Sedition....) is a sure sign a station has become a bottom feeder. This knee-jerk reaction to plug into a satellite is why radio is failing. The only thing unique radio, especially AM radio, has to offer is that it is LOCAL - local talent, local involvement, local events, local people, local issues, local news. If everything is syndicated, you might as well just get satellite radio.
And the only morning show that has even been a good performer - or come close - is going to satellite in four and a half months. Imus' program (which still apparently does OK in New York) pretty much ends up on marginal operations out of town. And I agree, he was a lot funnier on W-NNNNN-BC.
> I remember about ten years ago, Imus was hot and grabbing
> affiliates. He has gotten rather boring and stale.
>
> So, what morning SYNDICATED show is a good performer?
>
Re: None of the above
> The only thing unique radio, especially AM radio, has to
> offer is that it is LOCAL - local talent, local involvement,
> local events, local people, local issues, local news.
I have no love for syndicated shows but what are we to make of it when syndicated shows handily beat the local shows over and over? I know of at least one market where someone who has tried and tried with local morning shows is about to throw in the towel. He's looking at syndication because the listener keeps voting for his syndicated competitors and against his local morning shows.
Another observation: Local morning shows spend almost all of their time talking about national issues! This is not just true of talk stations but of all stations. National prep services tend to homogenize even the local shows.
(I'm not a satellite listener. I'm an iPodder. I grab what I want off the internet and listen at my leisure. I listen to a lot of local morning shows. They just aren't "local" to me.)<P ID="signature">______________
<a href="http://saltydog.5gigs.com">
The Salty Dog</a>
</P>
> The only thing unique radio, especially AM radio, has to
> offer is that it is LOCAL - local talent, local involvement,
> local events, local people, local issues, local news.
I have no love for syndicated shows but what are we to make of it when syndicated shows handily beat the local shows over and over? I know of at least one market where someone who has tried and tried with local morning shows is about to throw in the towel. He's looking at syndication because the listener keeps voting for his syndicated competitors and against his local morning shows.
Another observation: Local morning shows spend almost all of their time talking about national issues! This is not just true of talk stations but of all stations. National prep services tend to homogenize even the local shows.
(I'm not a satellite listener. I'm an iPodder. I grab what I want off the internet and listen at my leisure. I listen to a lot of local morning shows. They just aren't "local" to me.)<P ID="signature">______________
<a href="http://saltydog.5gigs.com">
The Salty Dog</a>
</P>
Re: None of the above
Another thing is a lack of decent local morning shows. I flip around the dial here in town, and the selection is horrible. I swear, they all read from the same prep sheets, do the same bits, and do little except pimp the heck out of whatever promotional event is going on. It's the same two guys/one girl setup (and a few other hangers-on) doing the same old shuck-n-jive. I'm sick of hearing the same boring banter about stupid reality TV shows! Give me something I can relate to!
I, for one, would love to hear something unique. The over-researched environment nowadays would never allow something like, say, Dr. Don Rose. Now there was a unique talent! Sure, it was mostly raid-fire bad one liners with outrageous sound effects, but it was great radio, and you could tell that he worked hard to put together a great show. Of course, in this day and age, they'd probably stick him with a female sidekick and mandate that she talk at least 40% of the time. They'd also make him read jokes about celebrities and reality shows from a prep sheet, because that's what women 25-49 want to hear about, according to their research.
Listening to local morning shows in this day and age is a painful experience. Currently, I listen to CD's or tune in to The Drive out of Chicago. They play mostly music, with Steve Downes cutting in occasionally with brief, low-key banter and news/weather/traffic. Pretty bad when I scan the dial these days looking for music in the morning. These cookie-cutter morning zoos really have nothing to say.
> > The only thing unique radio, especially AM radio, has to
> > offer is that it is LOCAL - local talent, local
> involvement,
> > local events, local people, local issues, local news.
>
> I have no love for syndicated shows but what are we to make
> of it when syndicated shows handily beat the local shows
> over and over? I know of at least one market where someone
> who has tried and tried with local morning shows is about to
> throw in the towel. He's looking at syndication because the
> listener keeps voting for his syndicated competitors and
> against his local morning shows.
>
> Another observation: Local morning shows spend almost all of
> their time talking about national issues! This is not just
> true of talk stations but of all stations. National prep
> services tend to homogenize even the local shows.
>
> (I'm not a satellite listener. I'm an iPodder. I grab what I
> want off the internet and listen at my leisure. I listen to
> a lot of local morning shows. They just aren't "local" to
> me.)
>
<P ID="signature">______________
The Liberal Talk Radio Update</P>
Another thing is a lack of decent local morning shows. I flip around the dial here in town, and the selection is horrible. I swear, they all read from the same prep sheets, do the same bits, and do little except pimp the heck out of whatever promotional event is going on. It's the same two guys/one girl setup (and a few other hangers-on) doing the same old shuck-n-jive. I'm sick of hearing the same boring banter about stupid reality TV shows! Give me something I can relate to!
I, for one, would love to hear something unique. The over-researched environment nowadays would never allow something like, say, Dr. Don Rose. Now there was a unique talent! Sure, it was mostly raid-fire bad one liners with outrageous sound effects, but it was great radio, and you could tell that he worked hard to put together a great show. Of course, in this day and age, they'd probably stick him with a female sidekick and mandate that she talk at least 40% of the time. They'd also make him read jokes about celebrities and reality shows from a prep sheet, because that's what women 25-49 want to hear about, according to their research.
Listening to local morning shows in this day and age is a painful experience. Currently, I listen to CD's or tune in to The Drive out of Chicago. They play mostly music, with Steve Downes cutting in occasionally with brief, low-key banter and news/weather/traffic. Pretty bad when I scan the dial these days looking for music in the morning. These cookie-cutter morning zoos really have nothing to say.
> > The only thing unique radio, especially AM radio, has to
> > offer is that it is LOCAL - local talent, local
> involvement,
> > local events, local people, local issues, local news.
>
> I have no love for syndicated shows but what are we to make
> of it when syndicated shows handily beat the local shows
> over and over? I know of at least one market where someone
> who has tried and tried with local morning shows is about to
> throw in the towel. He's looking at syndication because the
> listener keeps voting for his syndicated competitors and
> against his local morning shows.
>
> Another observation: Local morning shows spend almost all of
> their time talking about national issues! This is not just
> true of talk stations but of all stations. National prep
> services tend to homogenize even the local shows.
>
> (I'm not a satellite listener. I'm an iPodder. I grab what I
> want off the internet and listen at my leisure. I listen to
> a lot of local morning shows. They just aren't "local" to
> me.)
>
<P ID="signature">______________
The Liberal Talk Radio Update</P>
Here's my situation
The market is full of local morning shows doing local and national content. A small station has to do something different to get attention. It also needs to be inexpensively run. I can put the bird on and let Metro Networks feed the news and traffic via automation, so I don't even have to show up until 8:00. That's NOT what I want to have, but it's what the budget allows. There are a lot of big name syndicated shows that aren't on here, but could get me some attention.
By the way, this is NOT an actual situation. It's theoretical.
The market is full of local morning shows doing local and national content. A small station has to do something different to get attention. It also needs to be inexpensively run. I can put the bird on and let Metro Networks feed the news and traffic via automation, so I don't even have to show up until 8:00. That's NOT what I want to have, but it's what the budget allows. There are a lot of big name syndicated shows that aren't on here, but could get me some attention.
By the way, this is NOT an actual situation. It's theoretical.
Re: None of the above
> Sorry, IMHO any talk radio station which can not and does
> not program morning drive locally does not deserve to have a
> license. Putting a syndicated show in morning drive (Imus,
> Stephan, Morning in America, Morning Sedition....) is a sure
> sign a station has become a bottom feeder. This knee-jerk
> reaction to plug into a satellite is why radio is failing.
> The only thing unique radio, especially AM radio, has to
> offer is that it is LOCAL - local talent, local involvement,
> local events, local people, local issues, local news. If
> everything is syndicated, you might as well just get
> satellite radio.
Very well said. To me, the reason so many of these morning shows don't do well, on AM stations, is because every PD at a bottomfeeder station tries to imitate the big guys' format. For example, it's very difficult to do all-news in the morning unless you're the heritage station with a practically guaranteed audience. And, of course, doing nearly the same thing as a bigger competitor won't work. It amazes me why so many failing AMs flip to wall-to-wall syndicated talk, thinking the will save them. I do think being local is good, although there are a couple shows that air 9-noon ET that I might consider for mornings on the West Coast. However, the issue seems equally hinged upon poor management that can't program a station, nor can they understand why plugging in boring mediocrity won't get them any traction against strong competition.
> Sorry, IMHO any talk radio station which can not and does
> not program morning drive locally does not deserve to have a
> license. Putting a syndicated show in morning drive (Imus,
> Stephan, Morning in America, Morning Sedition....) is a sure
> sign a station has become a bottom feeder. This knee-jerk
> reaction to plug into a satellite is why radio is failing.
> The only thing unique radio, especially AM radio, has to
> offer is that it is LOCAL - local talent, local involvement,
> local events, local people, local issues, local news. If
> everything is syndicated, you might as well just get
> satellite radio.
Very well said. To me, the reason so many of these morning shows don't do well, on AM stations, is because every PD at a bottomfeeder station tries to imitate the big guys' format. For example, it's very difficult to do all-news in the morning unless you're the heritage station with a practically guaranteed audience. And, of course, doing nearly the same thing as a bigger competitor won't work. It amazes me why so many failing AMs flip to wall-to-wall syndicated talk, thinking the will save them. I do think being local is good, although there are a couple shows that air 9-noon ET that I might consider for mornings on the West Coast. However, the issue seems equally hinged upon poor management that can't program a station, nor can they understand why plugging in boring mediocrity won't get them any traction against strong competition.
Re: None of the above
> > The only thing unique radio, especially AM radio, has to
> > offer is that it is LOCAL - local talent, local
> involvement,
> > local events, local people, local issues, local news.
>
> I have no love for syndicated shows but what are we to make
> of it when syndicated shows handily beat the local shows
> over and over? I know of at least one market where someone
> who has tried and tried with local morning shows is about to
> throw in the towel. He's looking at syndication because the
> listener keeps voting for his syndicated competitors and
> against his local morning shows.
>
> Another observation: Local morning shows spend almost all of
> their time talking about national issues! This is not just
> true of talk stations but of all stations. National prep
> services tend to homogenize even the local shows.
I think this is a key point. Today in most big markets, the suburbs are as important as the main city, and often much more so. If you focus on local stories related to your main city, you give suburbanites little reason to tume in. They're more concerned with the war, homeland security, the economy, and other national issues. So why not a national program, especially given the difficulty of finding really good talent to do a local one?
> > The only thing unique radio, especially AM radio, has to
> > offer is that it is LOCAL - local talent, local
> involvement,
> > local events, local people, local issues, local news.
>
> I have no love for syndicated shows but what are we to make
> of it when syndicated shows handily beat the local shows
> over and over? I know of at least one market where someone
> who has tried and tried with local morning shows is about to
> throw in the towel. He's looking at syndication because the
> listener keeps voting for his syndicated competitors and
> against his local morning shows.
>
> Another observation: Local morning shows spend almost all of
> their time talking about national issues! This is not just
> true of talk stations but of all stations. National prep
> services tend to homogenize even the local shows.
I think this is a key point. Today in most big markets, the suburbs are as important as the main city, and often much more so. If you focus on local stories related to your main city, you give suburbanites little reason to tume in. They're more concerned with the war, homeland security, the economy, and other national issues. So why not a national program, especially given the difficulty of finding really good talent to do a local one?
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