Nope, those days are over.
> > > Do NYC radio stations still speed up the tunes? I was
> > just
> > > listening to WKTU and they played "Let It Whip" by the
> > Dazz
> > > Band. Sounds a little fast to me.
> > >
> > > Memo to KTU WEBMASTER: SKYY is no longer the Music
> > Director
> > > at KTU. Ya might want to proof read the bio on BROADWAY
>
> > > BILL LEE.
> > >
> > Most stations (CHR) pitch the music up a little bit,
> > especially sicne they're sharing so much music with Mix I
> > bet they do.
> >
>
> Easy reason why.......$$$$. If a station can time compress
> a couple of tunes per hour, they gain many seconds in the
> process and sell more ad time.
>
> In effect, when a station plays more music...it IS true,
> technically.
>
> TS
>
No that is a really old argument from the 50's when they used to do that and they would load up commercial breaks that way. At this stage it's not about squeezing extra spots in especially sincee they are a clear channel station with the "less is more" commercial policy that is companywide. Besides it doesnt matter if you shave a few seconds off of each hour, you're only going to play a certain amount of spots anyway because the audience thinks most stations play "too many commercials" to begin with even if they dont have full spot loads, the moment you play a promo even it triggers the "they play too many commercials" response in the minds of most listeners. The music has nothing to do with the spotload, the theory is that in situations when you're in direct competition and sharing much of the same music if station X pitches up "i will survive" when you hear "I will survive" on station Y it will sound like it is slower, dragging and less exciting, so teh listener equates station X as the upbeat and exciting station. That is the usual reason for the pracctice.
