I will not pretend to be the smartest business man in the world, but why would any company so overtly place two of their own products competing against each other? Westwood One just re-signs Lars Larsen to a multi-year contract then the news hits today that Westwood will syndicate Jay Severin in the same time slot? WHY?
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Does This Make Any Sense?
- Thread starter Slant
- Start date
> I will not pretend to be the smartest business man in the
> world, but why would any company so overtly place two of
> their own products competing against each other? Westwood
> One just re-signs Lars Larsen to a multi-year contract then
> the news hits today that Westwood will syndicate Jay Severin
> in the same time slot? WHY?
Lars Larson is a throwaway show for WW1 to fill the early evening daypart in ET/afternoon drive PT. He overlaps with Don and Mike for an hour and with Leykis for all three. Since Severin is pretty much a large-market show for CBS stations, different strokes for different stations.
> world, but why would any company so overtly place two of
> their own products competing against each other? Westwood
> One just re-signs Lars Larsen to a multi-year contract then
> the news hits today that Westwood will syndicate Jay Severin
> in the same time slot? WHY?
Lars Larson is a throwaway show for WW1 to fill the early evening daypart in ET/afternoon drive PT. He overlaps with Don and Mike for an hour and with Leykis for all three. Since Severin is pretty much a large-market show for CBS stations, different strokes for different stations.
I'm from the Pacific Northwest, and Lars is not a "throwaway" show. You can't deny he is very sucessful in a lot of markets. The CBS O&O's have no option about Severin and I imagine, not everybody is pleased when you have a show forced down your throat. It just seems odd that they would have both shows, that go after the same audience in almost identical dayparts, under the same brand?
> > I will not pretend to be the smartest business man in the
> > world, but why would any company so overtly place two of
> > their own products competing against each other? Westwood
>
> > One just re-signs Lars Larsen to a multi-year contract
> then
> > the news hits today that Westwood will syndicate Jay
> Severin
> > in the same time slot? WHY?
>
> Lars Larson is a throwaway show for WW1 to fill the early
> evening daypart in ET/afternoon drive PT. He overlaps with
> Don and Mike for an hour and with Leykis for all three.
> Since Severin is pretty much a large-market show for CBS
> stations, different strokes for different stations.
>
> > I will not pretend to be the smartest business man in the
> > world, but why would any company so overtly place two of
> > their own products competing against each other? Westwood
>
> > One just re-signs Lars Larsen to a multi-year contract
> then
> > the news hits today that Westwood will syndicate Jay
> Severin
> > in the same time slot? WHY?
>
> Lars Larson is a throwaway show for WW1 to fill the early
> evening daypart in ET/afternoon drive PT. He overlaps with
> Don and Mike for an hour and with Leykis for all three.
> Since Severin is pretty much a large-market show for CBS
> stations, different strokes for different stations.
>
P
pdxmitch
Guest
> I'm from the Pacific Northwest, and Lars is not a
> "throwaway" show. You can't deny he is very sucessful in a
> lot of markets. The CBS O&O's have no option about Severin
> and I imagine, not everybody is pleased when you have a show
> forced down your throat. It just seems odd that they would
> have both shows, that go after the same audience in almost
> identical dayparts, under the same brand?
I thought he was doing pretty poorly in syndication. Isn't he being beaten in his hometown, too, by syndicated AAR programming?
> "throwaway" show. You can't deny he is very sucessful in a
> lot of markets. The CBS O&O's have no option about Severin
> and I imagine, not everybody is pleased when you have a show
> forced down your throat. It just seems odd that they would
> have both shows, that go after the same audience in almost
> identical dayparts, under the same brand?
I thought he was doing pretty poorly in syndication. Isn't he being beaten in his hometown, too, by syndicated AAR programming?
M
mwebster
Guest
Yes it does
Absolutely. Whatever happens, the company wins. Proctor and Gamble has been doing this for years, very successfully. So have other top marketers. Put two products together and you have a bigger market share than either would command alone.
> I will not pretend to be the smartest business man in the
> world, but why would any company so overtly place two of
> their own products competing against each other?
>
Absolutely. Whatever happens, the company wins. Proctor and Gamble has been doing this for years, very successfully. So have other top marketers. Put two products together and you have a bigger market share than either would command alone.
> I will not pretend to be the smartest business man in the
> world, but why would any company so overtly place two of
> their own products competing against each other?
>
> I'm from the Pacific Northwest, and Lars is not a
> "throwaway" show. You can't deny he is very sucessful in a
> lot of markets. The CBS O&O's have no option about Severin
> and I imagine, not everybody is pleased when you have a show
> forced down your throat. It just seems odd that they would
> have both shows, that go after the same audience in almost
> identical dayparts, under the same brand?
You think he's got a decent show because you're in the Pacific Northwest. He's getting pounded everywhere else. One top-10 market clearance via 5-hour delay on a crap station, KNEW/San Fran. I could probably list his only significant affiliates in one breath without thinking... KSL, KXL, KFMB, KNEW for market size only.
If he was doing so well, he would have all four hours of his regional show on KXL rather than getting booted by (!!!) Tony Snow, and his national show would be live in PMD, not cut down to two hours and run after (again, !!!) John Gibson's new show. Whatever nonsense KPOJ is running is beating him... heck, I'd bet a dime to a donut Tom Martino on KEX is beating him.
Boring show, few clearances, on a network with no big talk shows.
> "throwaway" show. You can't deny he is very sucessful in a
> lot of markets. The CBS O&O's have no option about Severin
> and I imagine, not everybody is pleased when you have a show
> forced down your throat. It just seems odd that they would
> have both shows, that go after the same audience in almost
> identical dayparts, under the same brand?
You think he's got a decent show because you're in the Pacific Northwest. He's getting pounded everywhere else. One top-10 market clearance via 5-hour delay on a crap station, KNEW/San Fran. I could probably list his only significant affiliates in one breath without thinking... KSL, KXL, KFMB, KNEW for market size only.
If he was doing so well, he would have all four hours of his regional show on KXL rather than getting booted by (!!!) Tony Snow, and his national show would be live in PMD, not cut down to two hours and run after (again, !!!) John Gibson's new show. Whatever nonsense KPOJ is running is beating him... heck, I'd bet a dime to a donut Tom Martino on KEX is beating him.
Boring show, few clearances, on a network with no big talk shows.
M
morescrapple
Guest
> I'm from the Pacific Northwest, and Lars is not a
> "throwaway" show. You can't deny he is very sucessful in a
> lot of markets. The CBS O&O's have no option about Severin
> and I imagine, not everybody is pleased when you have a show
> forced down your throat. It just seems odd that they would
> have both shows, that go after the same audience in almost
> identical dayparts, under the same brand?
>
westwood one is clueless, look how shane coppola just got pushed out after screwing the place up
> "throwaway" show. You can't deny he is very sucessful in a
> lot of markets. The CBS O&O's have no option about Severin
> and I imagine, not everybody is pleased when you have a show
> forced down your throat. It just seems odd that they would
> have both shows, that go after the same audience in almost
> identical dayparts, under the same brand?
>
westwood one is clueless, look how shane coppola just got pushed out after screwing the place up
D
doc9464
Guest
Re: Yes it does
> Absolutely. Whatever happens, the company wins. Proctor
> and Gamble has been doing this for years, very successfully.
> So have other top marketers. Put two products together and
> you have a bigger market share than either would command
> alone.
>
> > I will not pretend to be the smartest business man in the
> > world, but why would any company so overtly place two of
> > their own products competing against each other?
> >
>
Weren't you the one whining about Thomm Hartmann being picked up for syndication by Air America? Sounds like a change of view......or???
> Absolutely. Whatever happens, the company wins. Proctor
> and Gamble has been doing this for years, very successfully.
> So have other top marketers. Put two products together and
> you have a bigger market share than either would command
> alone.
>
> > I will not pretend to be the smartest business man in the
> > world, but why would any company so overtly place two of
> > their own products competing against each other?
> >
>
Weren't you the one whining about Thomm Hartmann being picked up for syndication by Air America? Sounds like a change of view......or???
M
mwebster
Guest
Re: Yes it does
I can't figure out whether political groupies twist things to suit their own agendas or just don't bother to read posts before replying.
I questioned why Hartmann would sign with AAR. The deal makes more sense for AAR than for Hartmann.
I still see no evidence that AAR is aggressively promoting his show to stations and given their set-up (unlike Westwood One's) they may think they have little reason to do so. The situations are different for conservative and progressive talk. Many markets have two (even three) competing conservative talk stations and a syndication company can effectively market more than one conservative talk show in a given time slot. Except for Monterey and Sacramento, this is not the case for progressive talk where there is only one game in each town.
There are a few smaller hodge-podge talk stations offering a mix of conservative-sports-advice talk and maybe AAR thinks they sell these stations on the idea of counter-programming Rush with Hartmann (rather than some third-string conservative host like Liddy or Praeger). Still seems like a limited market niche for Hartmann.
Either Hartmann was in dead-end situation trying to sell his own show and figured he had nothing to lose - and/or AAR promised him a future slot of his own on their first team.
>
>
> Weren't you the one whining about Thomm Hartmann being
> picked up for syndication by Air America? Sounds like a
> change of view......or???
>
I can't figure out whether political groupies twist things to suit their own agendas or just don't bother to read posts before replying.
I questioned why Hartmann would sign with AAR. The deal makes more sense for AAR than for Hartmann.
I still see no evidence that AAR is aggressively promoting his show to stations and given their set-up (unlike Westwood One's) they may think they have little reason to do so. The situations are different for conservative and progressive talk. Many markets have two (even three) competing conservative talk stations and a syndication company can effectively market more than one conservative talk show in a given time slot. Except for Monterey and Sacramento, this is not the case for progressive talk where there is only one game in each town.
There are a few smaller hodge-podge talk stations offering a mix of conservative-sports-advice talk and maybe AAR thinks they sell these stations on the idea of counter-programming Rush with Hartmann (rather than some third-string conservative host like Liddy or Praeger). Still seems like a limited market niche for Hartmann.
Either Hartmann was in dead-end situation trying to sell his own show and figured he had nothing to lose - and/or AAR promised him a future slot of his own on their first team.
>
>
> Weren't you the one whining about Thomm Hartmann being
> picked up for syndication by Air America? Sounds like a
> change of view......or???
>
2
2longinbiz
Guest
Re: Yes it does
It makes perfect sense. Competing against yourself is much better than battling another company. Coke makes both Diet Coke and Tab, right? Many times the combination is more than the sum of its parts. Not always, of course...just ask AOL/Time Warner.
> Absolutely. Whatever happens, the company wins. Proctor
> and Gamble has been doing this for years, very successfully.
> So have other top marketers. Put two products together and
> you have a bigger market share than either would command
> alone.
>
> > I will not pretend to be the smartest business man in the
> > world, but why would any company so overtly place two of
> > their own products competing against each other?
> >
>
It makes perfect sense. Competing against yourself is much better than battling another company. Coke makes both Diet Coke and Tab, right? Many times the combination is more than the sum of its parts. Not always, of course...just ask AOL/Time Warner.
> Absolutely. Whatever happens, the company wins. Proctor
> and Gamble has been doing this for years, very successfully.
> So have other top marketers. Put two products together and
> you have a bigger market share than either would command
> alone.
>
> > I will not pretend to be the smartest business man in the
> > world, but why would any company so overtly place two of
> > their own products competing against each other?
> >
>
Re: Yes it does
> I can't figure out whether political groupies twist things
> to suit their own agendas or just don't bother to read posts
> before replying.
More pot to kettle.
> There are a few smaller hodge-podge talk stations offering a
> mix of conservative-sports-advice talk and maybe AAR thinks
> they sell these stations on the idea of counter-programming
> Rush with Hartmann (rather than some third-string
> conservative host like Liddy or Praeger). Still seems like
> a limited market niche for Hartmann.
I think the majority of these stations would reply, "Thom who?" Why would a conservative outlet want anything libtalk when they have a bucket full of conservachoices? It's like "broker" who decided he'd add the Christmas Clown John Gibson to some of his stations just because he liked the way the guy sounds. That and he already knows what Gibson is going to say (they all say the same things), so where is the risk? I doubt five listeners have called the station demanding John Gibson, but if you're running a rimshot second rate conservatalk outlet that gets the leftovers the 50kw blowtorch didn't want, you're not going to throw a liberal into the mix unless it's Alan Colmes.
As Bob Dole once said, you know it, I know it, AAR knows, you know that I know AAR knows it, and that's all there is to say on it.
> I can't figure out whether political groupies twist things
> to suit their own agendas or just don't bother to read posts
> before replying.
More pot to kettle.
> There are a few smaller hodge-podge talk stations offering a
> mix of conservative-sports-advice talk and maybe AAR thinks
> they sell these stations on the idea of counter-programming
> Rush with Hartmann (rather than some third-string
> conservative host like Liddy or Praeger). Still seems like
> a limited market niche for Hartmann.
I think the majority of these stations would reply, "Thom who?" Why would a conservative outlet want anything libtalk when they have a bucket full of conservachoices? It's like "broker" who decided he'd add the Christmas Clown John Gibson to some of his stations just because he liked the way the guy sounds. That and he already knows what Gibson is going to say (they all say the same things), so where is the risk? I doubt five listeners have called the station demanding John Gibson, but if you're running a rimshot second rate conservatalk outlet that gets the leftovers the 50kw blowtorch didn't want, you're not going to throw a liberal into the mix unless it's Alan Colmes.
As Bob Dole once said, you know it, I know it, AAR knows, you know that I know AAR knows it, and that's all there is to say on it.
You are aware that are at least two right wing talk stations in most of the top 100 markets. A smart syndication company would want to target both of these stations.
> I will not pretend to be the smartest business man in the
> world, but why would any company so overtly place two of
> their own products competing against each other? Westwood
> One just re-signs Lars Larsen to a multi-year contract then
> the news hits today that Westwood will syndicate Jay Severin
> in the same time slot? WHY?
>
<P ID="signature">______________
http://talkingradio.blogspot.com/</P>
> I will not pretend to be the smartest business man in the
> world, but why would any company so overtly place two of
> their own products competing against each other? Westwood
> One just re-signs Lars Larsen to a multi-year contract then
> the news hits today that Westwood will syndicate Jay Severin
> in the same time slot? WHY?
>
<P ID="signature">______________
http://talkingradio.blogspot.com/</P>
9
954
Guest
Re: Yes it does
> Absolutely. Whatever happens, the company wins. Proctor
> and Gamble has been doing this for years, very successfully.
> So have other top marketers. Put two products together and
> you have a bigger market share than either would command
> alone.
Likewise, Microsoft is known for buying up competing
products and then either continuing them or absorbing
them into its products.
Fox example the FoxPro and FoxBase databases, which were
better than its database (whose name I forget).
Then years later, MS Access came out.<P ID="signature">______________
Just posted: <A href='http://www.univox.com/radio/2005december.html'>
December Edition, South Florida Radio News</A> ... from 954</P>
> Absolutely. Whatever happens, the company wins. Proctor
> and Gamble has been doing this for years, very successfully.
> So have other top marketers. Put two products together and
> you have a bigger market share than either would command
> alone.
Likewise, Microsoft is known for buying up competing
products and then either continuing them or absorbing
them into its products.
Fox example the FoxPro and FoxBase databases, which were
better than its database (whose name I forget).
Then years later, MS Access came out.<P ID="signature">______________
Just posted: <A href='http://www.univox.com/radio/2005december.html'>
December Edition, South Florida Radio News</A> ... from 954</P>
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