Radio stations advertise other companies' jobs, why not their own? I watched a station getting its own territory "stolen" by a station sixty miles away, to which nobody in my area listens - with a disc jockey who goes after all the remotes in the area. Nobody showed up at the businesses, so the advertisers wasted their money on a no talent whom nobody knew. In some areas bringing in people to lose money for you could be construed as the advertiser not wanting the business anyway, but has lots and lots of money that came from other sources than their company's business. The station that was getting walked on advertised on the air for sales people to be part of the team (as they are in fact). Good salespeople make a station, and also build up the businesses in their listening area, rather than destroy them with devious tactics by trashy people, designed to get a quick buck with cheap junk for people.
All of a sudden you see the good guys coming back and getting the creme de la creme, just like they used to. There is nothing wrong with advertising your own jobs on your own station. I also saw one of the jocks from the local station, doing promotional work around town with his wife for the station. Some idiot at the local Chamber of Commerce probably figured if the station sixty miles away would do the job for cheaper...you know the drill. Or the salesperson from the far aways pulled a bait and switch deal by leading the Chamber to believe that the station sixty miles north was the same station as the one that draws huge crowds, so the Chamber of Commerce gave up the list of businesses, believing they were helping their members.
Either way nobody showed up to the counterfeiter's remotes, because nobody heard about them. People just aren't going to drive that distance out of their way to look at some disc jockey whom they don't listen to anyway, because of the time slot. They're at work, so they don't know who the person is. Besides, they buy their little nuts and bolts for home repairs at their little local hardware stores sixty miles north. The electrical tape and duct tape on the posterboard they taped to the back doors of the van was an interesting touch, however, while the little disc jockette stood with her hands on her hips, nagging and riding the poor sucker who went along for the ride. (Honest to God, it's what they did. Funny as all get out. NOW THAT IS WHAT IS CALLED EMBARRASING). The people for whom it was intended never showed up, because nobody knew who they were or that they would be there. Imagine, paying for a disc jockey to do a charity, and the recipients don't show up, because they didn't know you were there. And you paid them believing they were the same oldies station that draws the crowds. Or was it the same salesperson, whose ego got stroked into believing he would take over an entire state, and he/she just forgot to mention that he changed radio stations?
The local station's personalities literally cause the access roads to the city to have to be closed off, because the city cannot hold anymore people when they are here doing a remote and putting out the word to patronize the business - and salespeople made it happen.
Impersonation might be the sincerest form of flattery, but it blew up in the counterfeiters' faces. We all know what the far away was doing, and I guess they just impersonated the wrong ones for too long to make money off their identities. Now they have expanded to the other side of the county, where the same thing will happen when it is time.
The local station is on those airwaves too, because that is how they are situated and where their signal is supposed to be, just as it is on this side of the county.
(Okay, so maybe it also didn't hurt that the local station might have gotten a heads up about what was going on, and the information panned out
)
