If you'll notice, most of the syndicated programming that airs on WHDH is very cheesy and low-budget. They have Regis & Kelly at 9 am, maybe that's not so cheesy. But they have the Doctors at 2 pm, and 2 episodes of Family Feud at 3 pm. Today, they broke into news about the boy in the balloon, I think it was during the 3 pm hour, pre-empting Family Feud. Most stations wouldn't break in to cover something like this, since it isn't even local news. So, from what it looks like, I don't think WHDH really cares about anything BUT News.