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Does XM Need More Teens Listening?

A

And Awaayy We Go!!

Guest
Remember just one EASY way to get them? The "School Spirit" Contest! Maybe XM could run something along the lines of having high schools in the United States send them letters for two months, each one having them say some promo line about one of the XM top hits channel. At the end of two months, the cards and letters could be counted and the school that sent the most gets a month's of weekend concerts comped by top artists. During the two months on some of the channels, announcers could come on and push contestants into trying harder, such as "so-and-so high school in Ann Arbor, MI has 2500 entries in just the first 10 days! If you try hard enough, your school can top that!" Or maybe the school can do something that gets XM on the local news, and the most creative way wins the concerts for the school.

Just an idea, since I read somewhere that there was a need for teens. I had always thought in my (ancient) programming experience that teens were about the easiest audience to get. Just appeal to their school loyalty! Or help them with their boyfriends/girlfriends, etc. They're easy!
 
I tried to modify my last post, but the system said my time limit had passed. Here is what it should say (I'll make it a reply to the post I tried to modify but couldn't):

Remember just one EASY way to get them? The "School Spirit" Contest! Maybe XM could run something along the lines of having high schools in the United States send them letters for two months (no emails), each one having them say some promo line about one of the XM top hits channel. At the end of two months, the cards and letters could be counted and the school that sent the most gets a month's worth of weekend concerts comped by top artists. During the two months on some of the channels, announcers could come on and push contestants into trying harder, such as "so-and-so high school in Ann Arbor, MI has 25000 entries in just the first 10 days! If you try hard enough, your school can top that!" Or maybe the school can do something that gets XM on the local news, and the most creative way wins the concerts for the school.

Then a couple of times a week you could, in dramatic fashion, give the top 20 schools in the nation at that moment. You can be sure that a whole tonna teens are going to try to find ways to get next to an XM radio to find out about that! Make sure you don't use email because they could spam. Just use good old USPS; it's still around and a large response with them is proportional to committment and effort.

One beauty of this is that, unlike different size markets that can vary from New York-size to the tiniest burg, high school sizes vary in a much narrower range because boards of eductaion make sure they're not too small because then they're not worthwhile to operate and not too big because then they're too unwieldy. Sizes range from 150 - 4000 or so nationwide so they're on a more level playing field.

Just an idea, since I read somewhere that there was a need for teens. I had always thought in my (ancient) programming experience that teens were about the easiest audience to get. Just appeal to their school loyalty! Or help them with their boyfriends/girlfriends, etc. They're easy and energetic in their passion and promotion.
 
Teens can get all the FREE music they want from the internet. Music videos from You Tube etc. Why would they be interested in paying for XM? That is if they have any money to spend in the first place!

Gas is $4 a gallon, if they have a job and car this is where their money goes.
 
i see a lot of irony here. terrestrial broadcasters won't go near teens because they have only one station with advertisers, and they don't want any teens around to ruin the demographics that they have to sell. satellite radio is different. they have many stations without advertising, all subscriber supported. if they need teens, no problem, they could just take a few stations and go hot and heavy after them. everyone buys the entire spectrum of their services. besides, their subscriber money is just as good as mom and dad's (it's probably mom and dad's money anyway).

i like the idea myself for the reasons stated above, and the old rules don't apply. doing this is thinking out of the box but it does make sense.
 
Mike Sheridan said:
Teens .... Why would they be interested in paying for XM?
Click to expand...

i think the first post was giving a circumstance under which a teen would want to pay for xm. i look at that post as a programming suggestion as much as anything.

20 on 20 might be a good channel for something like that but I'm no expert on where it should best go.
 
XM needs an advertisement: "3 gallons of gas, or music for a month? Ride your bike and listen to XM Satellite Radio"

"The New XM Price Guarantee: First radio monthly service will never cost you more than 3 gallons of gas"
 
johnny, promotion like that is fine, but few teens worry about the price of gas unless they're drivers and even then, parents likely pay for it.

what really gets teens themselves excited? nintendo? relationships? high school competition? global warming? summers off from school? spring breaks?
 
Teens are the future listeners so it wouldn't hurt to give them something to listen for. A lot of teens have XM radios in their cars that are on their parents accounts so it's not like most of them are paying for it anyway. Get them hooked now and they'll likely subscribe when they grow up.
 
What makes you think that teens are not already being served by XM?

My 19 year old likes Watercolors, Ciniamagic and believe it or not "60's on 6" (what can I say I have corrupted her). There is also 20 on 20 and a host of Hard Rock and Rap channels.

What you guys don't seem to realize, the kids can hear just about any song they want on "You Tube" or trade music files with their friends on the internet. They can hear their songs when they want with no commercials and no corporate playlists. It's wide open to them!

In the car they have CD's iPod, you name it. So I think most teens can go along just fine without music radio, satellite or FM.
 
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