It seems to me if revenue were the central concern , WSM would have gone in a different direction like all the big guns have done like wsb , wwl and host of others that no longer offer music formats but make big bucks . So , your pay for play accusation or payola has little or no merrit at all . I can't agree with their business principals , but can respect and admire their dedication too a format inspite of all the odds. 80 years ago , WSM chose to support Grand Ole Opry and they stuck to it and even caved in to public opinion at one point .