TheBigA said:I don't know how often you attend NHL games in your area, but I go about once a month. My experience is as I describe it, more like a KISS concert with hard rock, lights, and pyro, than a sports event. It gets pretty loud. And the fans are pretty young. There are meet & greets before the game, heavy promotions with contests and give-aways, and live music between periods. This seems to be what the NHL is aiming for. You may not like it, but that's the direction they're going in.
I have attended exactly two NHL games in the years the Coyotes have been in their new, west side, arena. And that tells another failing both of hockey in general and the Phoenix franchise specifically.
When the Coyotes came to town there was a big discussion about where their new arena would be built. The "well-heeled" people most likely to attend sporting events live primarily on the East and Southeast parts of the metro area so the first choice was on the near east side between two major freeways - an excellent choice. But alas, developers and politicos wanted a new shopping center in that location instead so the arena was built adjacent to the Cardinals football stadium on the far west side. But there is a major difference between NFL and NHL games. Virtually all NFL home games are on Sunday (no commute traffic) and in the afternoon to boot. A substantial number of NHL home games are on weekday evenings (right in the middle of commute traffic and 30-40 miles give or take from the fan base). If I were to leave my office right at 5PM I would make it to the arena about 15-20 minutes before game time (providing no crashes). The games begin at 7:15 and end roughly 2 1/2 to 3 hours later and it is midnight before you get home....and have to go to work the next day.
You can see the issues. Tack on $50 for a reasonable seat, I-don't-know for parking, another $25/person for refreshments and you have a $100+ evening - a tough draw in financially modest Phoenix.
Management has been another issue as the team has frequently changed hands and is now run by the league. Even a part-owner/coach like Wayne Gretzky couldn't make it work. Of course, he was rarely in town and the team rarely won in those days. In short, they blew an excellent chance to make a good first impression. They did attract the construction of four very nice ice rinks in addition to the couple of old ones we already had and that attracted lots of kids including two of mine.
We used to have a WHA team here that played in the fairgrounds arena (just north of downtown) and would draw an average of 3,500-4,000 for non-playoff games. During school holidays and playoffs 9,000+ would show up (capacity). Tickets were $3-$6 and parking was $1. The place was packed with youngsters and their siblings. That team contributed far more to hockey in the desert than the Coyotes ever will.
There are a couple of teams in the league in the same general condition as ours is and those need to be strengthened financially and placed in cities that will support them to the extent required. Until that is done all the glitz and hoopla at the arena isn't going to draw fans. They will simply go to the arena football game instead.