grhof said:
Don McDougald, former owner of WWNS and WMCD in Statesboro passed away Wednesday. He also owned stations in Sylvania and Milledgeville, was past president of the Georgia Association of Broadcasters, and is credited with having what some describe as “the first automated broadcast station in Georgia”, utilizing early-on IBM card sort machines that he became familiar with at the Georgia Teachers College bookkeeping operations. He is the brother of Dr. Worth McDougald, Horace McDougald, and Walter Edwin McDougald (all deceased) and Mike McDougald. The McDougald family was played a huge role in the history of Georgia radio. Condolences to his family
Don and his late wife Betty, faithful Presbyterians, had lived at Montreat, N.C. for a number of years. As it was in Bulloch County, he was active and heavily involved in civic and community affairs in Montreat, Black Mountain, Buncombe and Swannanoa Counties.
Don and my father became acquainted when Don was comptroller at the college, and my dad was a primary on-campus building contractor in the late-40s and 50s. Don later inherited me after telling daddy that I didn’t have to be “a grown-up” to work at the radio station. While he never confessed it to me, I believe he deeply regretted correcting Jack Braswell on that topic!
More than once, I’ve wished that Don had never given me that dog-eared Third Class license study guide. Truthfully, there are more than a few others that also wish he’d never encouraged me!
I always thought it astounding that four of five brothers became broadcasters – three of them owning a station that their father was more or less responsible for naming. Back in the 30’s, the Chamber of Commerce held a contest for a new slogan for the city. Walter E. McDougald, Sr. submitted the winning entry, “Where Nature Smiles”. Statesboro Mayor Alfred Dorman built the radio station in 1946, and selected the call letters from that slogan – WWNS, Welcome Where Nature Smiles.
The radio station’s “automated” logging and billing system was at least 10 years ahead of its time, and a site to behold. It consisted of several large IBM accounting machines. To build a log, there had to a punch card for every single item on the log – programs, spots, etc. If an advertiser had 10 spots on a particular day, there had to 10 punch cards. 36 weather forecasts required 36 punch cards. In other words, it took a BIG bunch of cards for an 18-1/2 hour broadcast day. Each card had to be stacked in order of placement on the log, in a hopper on the card-reader/printer. The log was printed on 17 inch-wide paper.
Don, Worth and Horace bought WWNS from Bob Thompson in 1958 for $85,000.00. After Horace died in the early 60’s, Don acquired 100% interest in the station. In 1975, he sold WWNS and WMCD to Billy Woodall and Cecil Grider for $800,000.00. Not a bad return for an 18-year effort.
After selling the Statesboro stations, Don worked as a broker, bank president and county commission chairman. Along the way, he briefly owned 3 other stations in Georgia and Virginia.
A good husband, father, community servant, true broadcaster and gentleman. Most can only hope for a portion of those words to be truthfully inscribed on their tombstones.
I’m told that services will be held at First Presbyterian in Statesboro on Wednesday, December 29th. I don’t yet know the time.