Donde Esta Old Gringo?

[DrAkbar]

Nurse Jeff and I are perplexed by the drop off of Spanish language listening in the Summer book. Maybe it was due to the triple tag team of Sherrif Joe, Russell Pierce and Andrew Thomas?? Because we're too cheap to subscribe, we turn this one over to the Old Gringo for a thorough splainin'. Por favor, diganos Old Gringo.......

 

[davideduardo]

Nurse Jeff and I are perplexed by the drop off of Spanish language listening in the Summer book. Maybe it was due to the triple tag team of Sherrif Joe, Russell Pierce and Andrew Thomas?? Because we're too cheap to subscribe, we turn this one over to the Old Gringo for a thorough splainin'. Por favor, diganos Old Gringo.......

Total Spanish language shares were 12.5 for Summer, vs. an average of 13.5 in last three books. This was mostly due to a really awful sample in September where the actual (individual month) share was 10. Obviously, a shortcoming in the last month does not let Arbitron "fix" the sample by placing more diaries.

 

[KMGX]

I think the more notable question overall here is, who cares?

 

[Radio Pro]

I think the more notable question overall here is, who cares?

Only the listeners of the number 3 ranked 12 plus station in Phoenix.
Or don't they count?

 

[KMGX]

I think the more notable question overall here is, who cares?

Only the listeners of the number 3 ranked 12 plus station in Phoenix.
Or don't they count?

I believe the intent of my question was not directed at "who cares" about Spanish Radio, but more of the idea that no one cares if the ratings go down by 1 share because of a bad sample or go up by 1 share, etc. I doubt a listening to KHOT sits there and says "oh no, the ratings went down".

I guess I have to spell everything out for some people.

 

[Radio Pro]

You just have to explain your intent and thoughts to those you are communicating with..not everyone.

You did..now we all understand.