1. I am looking forward to reading Prof. Halper's book, however in interviews and commentary she does appear to me to give far too much credit, in the historic context, to WMEX in general and Woo-woo in particular for rock music taking hold on the radio in Boston. There seems to be a vision that Boston radio is WMEX, WBZ and WRKO with relatively little attention to: a) the historic position of WHDH in driving the very competitive local news component in the market with its affiliation with the Herald and Traveler, especially in its "Voice of the City" days; b) the role of the 5K and less AMs, such as WROL/WRYT/WORL, WCOP, WEZE, WVDA, WILD, WHIL and WUNR/WBOS; c) the importance of WJIB in popularizing the FM band; d) the impact of chain broadcasting and corporate direction of local radio, especially as seen in such chains as RKO General, Westinghouse, CBS, RCA, Kaiser and Plough; and e) the impact of the migration of business from downtowns to the shopping centers and the resulting regionalization of advertising which allowed suburban "hometown" station owners to eventually evolve that FM stick that was losing money in the back yard into a major-market flame-throwers as the once-profitable AMs withered and all but died (cf. WHIL-WXKS, Medford; WLLH-WSSH/WKLB/WCRB, Lowell; WCCM-WCGY/WMKK, Lawrence; WKOX-WVBF/WKLB/WROR, Framingham; WHAV-WLYT/WXRV, Haverhill among others)
2. Mr. Schmidt appears to be in panic mode up there at WCAP. They had relatively little equity in the station, Cohen took some back paper that became due, and one could argue that they overpaid. Check the debt that the company took on in buying the station, including the bank loan and the Cohen debt and figure out how much they need in hourly revenue to just meet the debt service, then figure out how little they appear to bill in non-drive hours and tell me how they can possibly bill enough in drive times to survive. Mr. Schmidt's bio is amusing, to say the least, I seem to recall WBZ-FM as an automated music box with little actual programming other than calls from kids eternally debating whether "the Beatles will get back together" and an automation system so shoddy it would miss the join to AM news, go silent, repeat stuff and suffer an assortment of other maladies so bad that listeners were driven away to the point where Group W practically gave the frequency away to a newspaper group; WEEI-FM played what Mr. Schmidt apparently dubbed "softrock" long before he arrived, evolving from the CBS "Young Sound" to what they called "mellow" and yes he took some chances with the playlist and polished the marketing, but he didn't invent the format; WCOZ was irrelevant until Tommy "Mr. Robin Young" Hadges and then John Sebastian took over; and we won't even get into the colossal flop that was the album-oriented WEZE.
3. With respect to Prof. Halper, I would submit that her pursuit of history is hampered by the presence in Boston's radio history of the idiots who ran Atlantic/American radio. Clearly they didn't preserve much in the way of historic artifacts; these clowns clearly had no respect for the histories of three of the major AM signals in town, WLAW/WNAC/WRKO, WHDH and WEEI, to say nothing of WROR, and viewed radio stations as valuable only for their cash flows which enabled them to leverage other acquisitions and ultimately get rich off deregulation while deciding that the money was in owning the antennas rather than in being a radio station operator, a role for which management was clearly unqualified. Just today I heard that Bob Wilson's retirement as voice of the Bruins was prompted by mistreatment by that crew, which comes as no surprise as they also cashiered Ken Coleman and left us with the absurdly untalented Castiglione for no other reason that he was cheaper, leaving the best baseball market in the country to suffer under his minor-league quality play-calling and desperate, but failing, attempts to come up with a catch-phrase,