Look for 93.7 in Middlebury, the 2nd half of the MP103 simulcast, to break off and go country for Addison County. It makes sense and probably should have been done long ago. Addison is a farming county and a good, local country could gain great listenership and revenues. Right now WOKO gets those things out of there by default because Cat Country in Rutland has a poor signal up that way. Addison County always supported 3 radio stations and can again. The 92.1 Kiss is a non-player down there. Mr. Silberberg did miss the boat however...he should have tri-mulcasted 102.3 in St Albans, 103.3 in Burl/Waterbury and 93.7 Middlebury as a regional country station and gone after the big shares and revenues of WOKO. He could have competed with their 100,000 watts. Let's face it...WOKO has never been a great radio station. They just got lucky and found the format and no one has ever made a serious country challenge to them. The second someone does with a decent signal you will see their shares fall. Just a matter of time. How do you spell country in Burlington? L-A-M-E
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Don't count 93.7 as MP103 long term
- Thread starter RonBastone
- Start date
T
TXengineer
Guest
> He could have competed with their 100,000
> watts. Let's face it...WOKO has never been a great radio
> station.
Hmm, I tend to disagree with your OPINION. When I was up in that area last year, 102.3 was running off of Satellite. If you are running off of Satellite, you are not going to compete against anything. Especially the established WOKO.
WOKO *IS* a good country station, in fact, I think it is one of the best country stations I have listened to. Better than 102.3.
So while a "tri-mulcast" might be a country option, it just wouldn't be a force upon WOKO.
> watts. Let's face it...WOKO has never been a great radio
> station.
Hmm, I tend to disagree with your OPINION. When I was up in that area last year, 102.3 was running off of Satellite. If you are running off of Satellite, you are not going to compete against anything. Especially the established WOKO.
WOKO *IS* a good country station, in fact, I think it is one of the best country stations I have listened to. Better than 102.3.
So while a "tri-mulcast" might be a country option, it just wouldn't be a force upon WOKO.
R
RayDeeOh2004
Guest
I agree with TX but anyone can say "I don't like it"... WHY don't you?
L
lesabre
Guest
> Look for 93.7 in Middlebury, the 2nd half of the MP103
> simulcast, to break off and go country for Addison County.
> It makes sense and probably should have been done long ago.
> Addison is a farming county and a good, local country could
> gain great listenership and revenues. Right now WOKO gets
> those things out of there by default because Cat Country in
> Rutland has a poor signal up that way. Addison County
> always supported 3 radio stations and can again. The 92.1
> Kiss is a non-player down there. Mr. Silberberg did miss the
> boat however...he should have tri-mulcasted 102.3 in St
> Albans, 103.3 in Burl/Waterbury and 93.7 Middlebury as a
> regional country station and gone after the big shares and
> revenues of WOKO. He could have competed with their 100,000
> watts. Let's face it...WOKO has never been a great radio
> station. They just got lucky and found the format and no
> one has ever made a serious country challenge to them. The
> second someone does with a decent signal you will see their
> shares fall. Just a matter of time. How do you spell
> country in Burlington? L-A-M-E
>
Your opinion on WOKO is just that, an opinion. By looking at the last ratings for WOKO, one can almost say that one out of every four people in the market listen to WOKO. The station crushes everybody with a very wide gap. It can't be all that bad. The idea of a WLFE/WLKC/WXAL trimultcast is interesting.
WLFE sounds pretty canned to me right now. My thoughts on MP 103, it's grown on me. Although I'm hearing a lot of repeats in the same dayparts. Since the 103.3 is such a great signal, they should have left Alice on 93.7. For what it was, they did alright with it, and most of their advertising is from Addison county anyways.
The name MP 103 does sound strange, and it sounds like they separate the top hour ID's for both stations. I do like the 'whatever, whenever' slogan. Simple, to the point..
> simulcast, to break off and go country for Addison County.
> It makes sense and probably should have been done long ago.
> Addison is a farming county and a good, local country could
> gain great listenership and revenues. Right now WOKO gets
> those things out of there by default because Cat Country in
> Rutland has a poor signal up that way. Addison County
> always supported 3 radio stations and can again. The 92.1
> Kiss is a non-player down there. Mr. Silberberg did miss the
> boat however...he should have tri-mulcasted 102.3 in St
> Albans, 103.3 in Burl/Waterbury and 93.7 Middlebury as a
> regional country station and gone after the big shares and
> revenues of WOKO. He could have competed with their 100,000
> watts. Let's face it...WOKO has never been a great radio
> station. They just got lucky and found the format and no
> one has ever made a serious country challenge to them. The
> second someone does with a decent signal you will see their
> shares fall. Just a matter of time. How do you spell
> country in Burlington? L-A-M-E
>
Your opinion on WOKO is just that, an opinion. By looking at the last ratings for WOKO, one can almost say that one out of every four people in the market listen to WOKO. The station crushes everybody with a very wide gap. It can't be all that bad. The idea of a WLFE/WLKC/WXAL trimultcast is interesting.
WLFE sounds pretty canned to me right now. My thoughts on MP 103, it's grown on me. Although I'm hearing a lot of repeats in the same dayparts. Since the 103.3 is such a great signal, they should have left Alice on 93.7. For what it was, they did alright with it, and most of their advertising is from Addison county anyways.
The name MP 103 does sound strange, and it sounds like they separate the top hour ID's for both stations. I do like the 'whatever, whenever' slogan. Simple, to the point..
R
RayDeeOh2004
Guest
> Your opinion on WOKO is just that, an opinion. By looking at
> the last ratings for WOKO, one can almost say that one out
> of every four people in the market listen to WOKO. The
> station crushes everybody with a very wide gap. It can't be
> all that bad. The idea of a WLFE/WLKC/WXAL trimultcast is
> interesting.
>
> WLFE sounds pretty canned to me right now. My thoughts on MP
> 103, it's grown on me. Although I'm hearing a lot of repeats
> in the same dayparts. Since the 103.3 is such a great
> signal, they should have left Alice on 93.7. For what it
> was, they did alright with it, and most of their advertising
> is from Addison county anyways.
>
> The name MP 103 does sound strange, and it sounds like they
> separate the top hour ID's for both stations. I do like the
> 'whatever, whenever' slogan. Simple, to the point..
>
There seems to be an opinion that OKO get's the ratings it does solely because of the music it plays. OKO is out in the community ALL the time. It's always getting involved with causes in the community and that matters a lot to the listeners and in turn, ratings. Especially in a world of canned radio.
I don't see, nor hear nearly enough of that in the Burlington/Plattsburgh market. It's my OPINION that when satelite comes into the picture, THAT'S what's going to separate us.
> the last ratings for WOKO, one can almost say that one out
> of every four people in the market listen to WOKO. The
> station crushes everybody with a very wide gap. It can't be
> all that bad. The idea of a WLFE/WLKC/WXAL trimultcast is
> interesting.
>
> WLFE sounds pretty canned to me right now. My thoughts on MP
> 103, it's grown on me. Although I'm hearing a lot of repeats
> in the same dayparts. Since the 103.3 is such a great
> signal, they should have left Alice on 93.7. For what it
> was, they did alright with it, and most of their advertising
> is from Addison county anyways.
>
> The name MP 103 does sound strange, and it sounds like they
> separate the top hour ID's for both stations. I do like the
> 'whatever, whenever' slogan. Simple, to the point..
>
There seems to be an opinion that OKO get's the ratings it does solely because of the music it plays. OKO is out in the community ALL the time. It's always getting involved with causes in the community and that matters a lot to the listeners and in turn, ratings. Especially in a world of canned radio.
I don't see, nor hear nearly enough of that in the Burlington/Plattsburgh market. It's my OPINION that when satelite comes into the picture, THAT'S what's going to separate us.
TX -- do you actually listen to woko?
> WOKO *IS* a good country station, in fact, I think it is one
> of the best country stations I have listened to.
woko will go 2 or 3 songs without even id'ing the station, the jocks are bad and the imaging is even worse. they could be a better sounding station with someone who knew what they were doing and ratings might go up MORE if they could get rid of the phantom cume. the only reason they have the ratings they do is because they are the ONLY country station in the area, and they are 100kw.
if woko was 50k and there was another country station in the market they would be doing worse than wiry in plattsburg.
it amazes me that in a market like burlington you can go from hot to not so quickly. woko - not. 95triplex - hot. and no i dont work there. i have alot of respect for ben as a programmer - not as a person though. anyways, thats my 2 cents on that.
p.s. country 92.5 in hartford sounds 10 times better than woko with out even breeaking a sweat.
> WOKO *IS* a good country station, in fact, I think it is one
> of the best country stations I have listened to.
woko will go 2 or 3 songs without even id'ing the station, the jocks are bad and the imaging is even worse. they could be a better sounding station with someone who knew what they were doing and ratings might go up MORE if they could get rid of the phantom cume. the only reason they have the ratings they do is because they are the ONLY country station in the area, and they are 100kw.
if woko was 50k and there was another country station in the market they would be doing worse than wiry in plattsburg.
it amazes me that in a market like burlington you can go from hot to not so quickly. woko - not. 95triplex - hot. and no i dont work there. i have alot of respect for ben as a programmer - not as a person though. anyways, thats my 2 cents on that.
p.s. country 92.5 in hartford sounds 10 times better than woko with out even breeaking a sweat.
T
TXengineer
Guest
No of course I don't, I don't have a clue
I've never listened to the station a day in my life, I have never even been to VERMONT much less anywhere near the signal range of WOKO.
ok, I am kidding on all aspects.
of course I have listened to them and I stand by what I say.
You may not like them, but I do.
And yes WWYZ in Hartford is a good station too.
I've never listened to the station a day in my life, I have never even been to VERMONT much less anywhere near the signal range of WOKO.
ok, I am kidding on all aspects.
of course I have listened to them and I stand by what I say.
You may not like them, but I do.
And yes WWYZ in Hartford is a good station too.
R
RayDeeOh2004
Guest
Re: TX -- do you actually listen to woko?
> the only reason they have the
> ratings they do is because they are the ONLY country station
> in the area, and they are 100kw.
>
Incorrect... 102.3 WLFE and Froggy 100.9 are in the TSA.
> the only reason they have the
> ratings they do is because they are the ONLY country station
> in the area, and they are 100kw.
>
Incorrect... 102.3 WLFE and Froggy 100.9 are in the TSA.
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