don't you find it strange......

[FLjack2]

WEAT was the #1 station in the market. The owner flips the frequency and their ratings are cut in half (6+). The station seemed to never recover. What happened?

 

[johntherogger]

WEAT was the #1 station in the market. The owner flips the frequency and their ratings are cut in half (6+). The station seemed to never recover. What happened?

104.3 and 107.9.....Power

104.3 had to be by far the most powerful station in the area to cover PB and Miami well. 107.9 well...it barley gets into Broward

Not to mention anytime you move a station without a simulcast it makes it very difficult on a listener to find the station. I'm sure most people think it's gone........CBS should have allowed them to do a simulcast until 104.3 was sold, but I bet because of the nature of the sale they couldn't do that.

 

[Ai4i]

They are city grade throughout Palm Beach County except they dip to about 65 dbm in Boca Raton.

...anytime you move a station without a simulcast it makes it very difficult on a listener to find the station.
I'm sure most people think it's gone........

Dilbert comic strip creator Scott Adams had it backwards.
He should have said. "You can never OVerestimate the stupidity of the general public".

 

[jmtillery]

Ideally a two week simulcast along with TV and outdoor promotion would have made a huge positive difference in directing the Sunny audience to its new 107.9 frequency.

 

[Ai4i]

European radios programmed "Sunny" would find the station on whatever frequency it is, plus they would track it and any other station by that name anywhere, a great feature in this time of stations having multiple translators.

 

[cd637299]

Maybe it's....

now a lack of HD with the subchannel "The Sound of the Strip" ----nahhh

But seriously, as one who doesn't listen to Sunny, maybe the new management did some horrible tweaks?

cd

 

[ScottBurns]

Oddly, Goodman seemed to advertise more - at least via billboards on I-95 (there's one in Lake Worth) - that WIRK has moved to 103.1. I might not have seen it in the right places, but I have not seen much advertising about Sunny moving.

 

[FLjack2]

104.3 and 107.9.....Power

104.3 had to be by far the most powerful station in the area to cover PB and Miami well. 107.9 well...it barley gets into Broward

Not to mention anytime you move a station without a simulcast it makes it very difficult on a listener to find the station. I'm sure most people think it's gone........CBS should have allowed them to do a simulcast until 104.3 was sold, but I bet because of the nature of the sale they couldn't do that.

Sorry, I don't by it. I'm not talking about ratings in Broward or Miami. I'm talking about ratings in Palm Beach. The signal on both stations are comparable.

 

[Ai4i]

Just a sidenote:
During the first few years of their existence, 104½ (now 104.3) operated from the same stick,
or at least the same location, as 107.9 has used almost ever since then. This one.
They and 102.7 were the first stations in the area to incorporate dual or circular polarization.
Can't remember who came first. I don't know whos AM sticks surround the site.

 

[johntherogger]

104.3 and 107.9.....Power

104.3 had to be by far the most powerful station in the area to cover PB and Miami well. 107.9 well...it barley gets into Broward

Not to mention anytime you move a station without a simulcast it makes it very difficult on a listener to find the station. I'm sure most people think it's gone........CBS should have allowed them to do a simulcast until 104.3 was sold, but I bet because of the nature of the sale they couldn't do that.

Sorry, I don't by it. I'm not talking about ratings in Broward or Miami. I'm talking about ratings in Palm Beach. The signal on both stations are comparable.

I may agree with you on the power but the simulcast is essential! Without it, most people don't really pay attention. I bet most people think it's just "gone". I've worked in radio long enough to know that people don't pay as much attention as they use to on radio stations, they just find one they like and listen to it.

Getting someone to know about a new station is a pain. It took us all 3 years of our change from Classic Rock to Variety Hits to let everyone know we were Variety Hits....then we went back to Classic Rock and most people didn't even know we had changed formats! And it was almost 3 1/2 years of playing Madonna......i mean don't you think they SHOULD have noticed that one?

 

[Schuyler]

..... I don't know whos AM sticks surround the site.

If that's the old WIRK-FM site, then the AM towers are 1290 WJNO, formerly WBZT, formerly WIRK.

 

[Ai4i]

Looks to me like it is a shared site for 1290 plus another AM, a lot of that going on.
Those two unpainted sticks in the middle were added "after the fact".
Of course, back in the day, "1290 WIRK" was 5kw-D, 1kw-N, DA-N.
Someone will tie the loose ends together.

 

[ScottBurns]

I stand corrected regarding my own post. The 103.1 WIRK billboards are now advertising Sunny's Christmas format. There is one in Lake Worth, right off of 10 Ave. North. The other one is in West Palm Beach, on I-95, near the airport.

Oddly, Goodman seemed to advertise more - at least via billboards on I-95 (there's one in Lake Worth) - that WIRK has moved to 103.1. I might not have seen it in the right places, but I have not seen much advertising about Sunny moving.