Dothan Numbers

[acesup]

I know these are just "glam" numbers, but here are the 12+ for Dothan:

1. WOOF-FM 12.5
2. WKMX 7.8
3. WDJR 6.9
4. WUSD 6.0
4. WJJN 6.0
6. WTVY 5.2
7. WZHT 4.7
8. WDBT 4.3
9. WAGF 3.9
10. WESP 3.4
11. WBBK 3.0
12. WHLW 2.6
12. WIZB 2.6
12. WLDA 2.6
12. WYYX 2.6
16. WOAB 1.7
16. WOOF-AM 1.7
18. WPFM 1.3
18. WTBF 1.3
20. WFSY 0.9
20. WGEX 0.9
20. WJRL 0.9

Very happy to see KMX up. Congratulations to Billy, Julie, Chris Alan, and the rest of the team on Foster Street. Good to see TVY picking up some ground, too.


Aaron Tyler
APD/MD - WBNQ/Bloomington

Former KMX PD

 

[Tibbs4]

Great - WPFM is doing better in Dothan than it's COL.

 

[dothandarkman]

Great job Aaron, Billy and Julie!

 

[Stewy]

Congratulations to everyone. JMO, looks like someone wants to sell book subscriptions :.
With the movement of KMX and USD my guess is that placement was heavier to the western end of the metro (if so then USD must have taken all of VVL's) with an exception of urban placement in the other counties, relatively speaking. With a book like this in an economy like this the skills (or lack of) of salespeople will show. Actually, I give big kudos to WOOF. Consider that they sound over-sold yet seemed to loose little listenership because of it. To match their number listed here you must couple two of the next 5 stations. The howl is driving the bus, both of the buses, ratings and revenue simultaneously which is a tough tightrope to walk.

 

[brettmason]

little can be gained from looking at 12+ numbers. I'm just saying...