Dothan ratings, Fall 2010

[Poledo]

I read a thread on Fall 2010 ratings and tried to reply but it was apparently removed while I was reading it...

The ratings posted here on Radio-Info only list WOOF FM/AM and 4 out-of-market Clear Channel stations. Does this mean the none of the local Dothan stations/groups subscribe?

Would it be taboo to discuss Dothan Country rankings?

Country choices in Dothan include WDJR, WTVY, WUSD, WVVL, and several big, out-of-market, stations from the Gump and PCB. How close where the locals in the fall 2010 ratings? Is anyone a clear looser?
How many listeners are still tuning to Montgomery and/or Panama City country stations instead of the locals? What's the draw for Montgomery and PCB stations over the local Dothan stations?
It seems that WUSD is making an impact since flipping from news/talk. Even though it took news/talk to a smaller signal (out of my range), it seems like they made the right move with 93.7. Too bad they couldn't put news/talk on a 100kw for the wiregrass.

Is any station doing Classic Country in Dothan today? Dothan seems like a market that would support Classic Country on a good strong signal. I know the demos for classic aren't that desirable, but this is Dothan after all... Classic Country should be able to compete neck and neck with the crowded country dial.

 

[zuzu petals]

My understanding is that WOOF A/F are the only stations in the Dothan market that subscribe to Arbitron.

Taboo? In what way? Lack of data may limit the discussion. Another post on here shows a ranking of the country stations 12+
If it is accurate, it lists WDJR 3rd, WTVY 4th, & WUSD 5th. WTVY has moved ahead of WUSD since last book.

It is my opinion that PCB/Montgomery country stations draw in the Dothan metro has declined considerable in the past few years and is not a factor.

WUSD flipping probably was a good move at the time. It seems to have been done to protect the flank of WDJR from WTVY by hiring the WTVY staff that walked out. Although they gave up the better ratings of N/T when it was on the 93.7(WUSD) frequency.
I think an inferior programmed(at the time) N/T format was pulling a 7 or 8 share and the current Country programming is probably good for only a 5 or 6 share. Their current N/T programming on 105.3(C3) is much improved over the old owner's N/T programming that was on the old 93.7. For that reason, I think that N/T would return higher shares if it were re-located on the 93.7 signal.
They would have to consider if this would be perilous to WDJR with a much improved and aggressive WTVY in the picture now.

WVVL 101.1 in Enterprise, is programming classic country, but their signal is a class A and doesn't cover the whole metro. Especially Dothan with a first adjacent on 101.3 located in Dothan proper.

 

[Stewy]

It is shaping up to be an interesting Spring.

 

[nuffsaid]

The "Magic" guys did not set the world on fire in PC either! Who's running the show these days?

 

[acesup]

The "Magic" guys did not set the world on fire in PC either! Who's running the show these days?

People who have no idea what is actually going on should really not offer opinions. From what I understand, PC did well in target demos, particularly Island and 97X. In Dothan, both KMX and TVY have their highest 12+ shares in several years. In fact, I happen to know exactly what KMX had, 12+, in the Fall book by itself and anyone with the ability to do simple math can figure out that - again, in the Fall book by itself - KMX only trailed WOOF-F by about a half-share. KMX has grown in each book since we had a bad Spring '09. Since that book, KMX has added four shares while WOOF-F has lost almost three. I don't care who you are, that sounds like progress, to me.

 

[nuffsaid]

Progress is great however one must remember back to how they got into this position in the first place. Glad to hear that Magic is on the rebound.

 

[Stewy]

The "Magic" guys did not set the world on fire in PC either! Who's running the show these days?

People who have no idea what is actually going on should really not offer opinions. From what I understand, PC did well in target demos, particularly Island and 97X. In Dothan, both KMX and TVY have their highest 12+ shares in several years. In fact, I happen to know exactly what KMX had, 12+, in the Fall book by itself and anyone with the ability to do simple math can figure out that - again, in the Fall book by itself - KMX only trailed WOOF-F by about a half-share. KMX has grown in each book since we had a bad Spring '09. Since that book, KMX has added four shares while WOOF-F has lost almost three. I don't care who you are, that sounds like progress, to me.

Yes Aces, it does sound like progress to me. The things that I would be analyzing were I to have a book are; placement - who's tower locations got the better kiss, station cume, did magic by slightly aging music on kmx take some listeners from 100.5, obviously daypart listenership, and then you also have to consider the number of stop sets per hour and the number of spots per set. If you don't have much in the way of sales and do have your music pretty close to right and you main competitor (general format) is loaded with spots you are going to gain in aqh/share/ratings. Once you get numbers, do you know how to use them AND how to use them responsively so that you don't shoot yourself in the foot two books down the road. Personally, and this is just me, give me a really big cume and I'll fill up the station with ads.....then when my comp is bragging about winning the "ratings" every six months I'll be congratulating them all the way to the bank with a big smile on my face and the faces of the on air staff. I know on air talent get really wound up in the ratings because this is basically their report card but radio is really a team effort. Additionally, anyone know what went on with 102.5? Isn't this the second book as the Eagle instead of the previous rock, speaking of 103.9? How'd the conservative talker do (105.3), should've been pretty good since the fall was an election cycle with conservatives winning most races big. Who had the better urban numbers, hot, BBK, Wilson? I understand that you folks with a book can't even come close to actual numbers on here but broad brush stroke generalities are great. Hey, also, how did the FM translator do for Woof AM, any new listeners or just swap some of the older ones?

 

[da music]

Srewy, finally a post that makes sense. You are so right on.
And yes, we all have a right to our opinions.

 

[Stewy]

Gosh da, my posts always make perfect sense to me. If this one did to you, finally, then maybe you'd better have yourself checked because you might be becoming as strange as I but, then you won't care to whom what you say does or doesn't register. Have you any answers to the questions that I posed?

 

[brettmason]

WDJR has a zero, in a 21 way tie for 2nd in the market.

That being said, the past 3 years have not only confirmed but strengthen what
I have always known. It is unfortunate that Programmers are judged on the
information provided by arbitron. And I hold that belief whether my station is
on top with a 10 share margin, or in last place.

Everyone I work with now, and most everyone I have ever worked with in radio,
put too many hours, personal sacrifice, heart, imagination and passion into their job
to have it come down to the world most mathematically unsound form of evaluation
to ever exist.

That being said, congrats to all who did well. And if you didn't do well, judge yourself
based on what you know that you did. If you are content with it, then that is enough.
It may not keep you your job. But at least sleep in contentment each night.

Cheers

 

[sflaboy]

Bret,

Arbitron is not "mathematically unsound". In fact, it's acredited, and that acredidation isn't easy to get. PPM is still not accredited in most of the PPM markets. What Arbitron is...by it's own definition is an "estimate". All research and polling is by definition an estimate of the truth. We, as broadcasters are guilty of using it as if it's the word of God. BTW, the 2 book average is statistically pretty sound, with around 2000 12+ in-tab.

 

[Stewy]

I'd like to da to accept my apology for being so snippy. Arbitron is what it is. The estimates can be way off because it is just a sampling and you will eventually roll double sixes back to back and craps the same as well. Any of you remember when WXUS won the overall male cat? Arbitron is usually pretty close unless you narrow the cat too much.

 

[acesup]

Bret,

Arbitron is not "mathematically unsound". In fact, it's acredited, and that acredidation isn't easy to get. PPM is still not accredited in most of the PPM markets. What Arbitron is...by it's own definition is an "estimate". All research and polling is by definition an estimate of the truth. We, as broadcasters are guilty of using it as if it's the word of God. BTW, the 2 book average is statistically pretty sound, with around 2000 12+ in-tab.

Rick, you know that I would never argue with you... but come on, when is the last time that Dothan had 2,000 in-tab, even using the two-book average? ;D (Granted, the last Maximiser data that I have in front of me is from Fall '09, where the in-tab with it and Sp'09 was 1,230, so it's possible that number has improved in the last year)

 

[sflaboy]

Aces,

You may be correct. The two book in tab for Montgomery is over 2,000. Since I don't have access to the actual book my assumption that the in-tab would be close may be total BS. If the one book total is less than 500 (can that be true?) then only the "big" numbers would have any stability. BTW, if you've never done the statistical confidence tables (A&B) in the back of the book, you should. It's an eye opener.