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Doug Sterne

S

SFRadioFan

Guest
Doug Sterne was an excellent manager-he is bright,dedicated,and understood the SF market. Infinity appears to be having problems by not trusting and supporting local management.
 
> Doug Sterne was an excellent manager-he is
> bright,dedicated,and understood the SF market. Infinity
> appears to be having problems by not trusting and supporting
> local management.

He might well be all of those things... But Infinity's problems go WAY beyond just trusting local management -- their entire corporate programming machine and all of the offshoots of it are deeply flawed and they still aren't even asking the right questions. Any SF Infinity market manager will ultimately take the fall for things happening here when I don't really think that they have a sales problem in the strictest sense. They have a marketing problem -- i.e. the product SUCKS and no one wants to buy it. (Of course this is a bit extreme -- KCBS and Live 105 aren't bad radio stations, but Alice, KFRC, and that podcasting joke of an AM all have major issues to confront and I'm sure the internal struggle within the building and between the building and corporate over what to do with 106.9 is only just beginning.) Definitely not a cluster where I'd feel that my job would be safe in any capacity.
 
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