I respect Doug more than any other radio host, but in listening to Doug explain his farewell last night, I have to say it sounded a little fake.
He made it seem like management called him up and asked him to become the savior at KABC. But if you look at it, that explanation doesn’t make sense. He clearly didn’t want to leave (which he stated) and it seems like a clear demotion (going from National to Local) and back at a station and time slot in which he tried and failed at. No one can beat Handel at this point.
This seems like it happened very quickly. The impetus was the firing of the PD at WABC. Once that happened Doug and Joe Crummey were immediately at Risk. Crummey was out and Doug is being shuffled back to KABC mornings.
Doug revealed that everyone was against the decision to start the Red-Eye show and didn’t think it could work. So right from the start the heavy brass management was against this idea. Once the only cheerleader (PD at WABC) was removed it became an easy decision to replace Doug.
However Doug has had some success over the past two years. His show has amassed close to a hundred stations. But that doesn’t mean anything if it isn’t generating money. His show didn’t seem like it was. He had hardly no commercials and none from any major sponsors. Also the show was run like a shoe string local show (Doug operating from his house and the screener in Texas). I feel Management felt they had enough stations to really try and make a go at an overnight profitable venture (similar to Coast to Coast) by adding in corporate hosts and attract national sponsors. So Doug had a target on his forehead. Now given Doug’s success over the past two years they felt it would be bad PR to fire him so they shuffled him back to KABC and if he fails there they have a reason to let him go. Crummey had no success to show and was immediately let go.
The move made was consistent with what you see in corporations happening across the country and the world. Profit, profit and profit is the only thing that matters.
The new show will be a formula show with hosts that will be clones of the hundreds of other political hosts, canned synth bumper music and a drive to attract nation sponsors.
I wish Doug well since I do believe he is the best radio host I have heard, but it is a cruel business that doesn’t tolerate “real” talented Hosts that talk WITH people, rather they want hosts that talk, talk and talk and then occassionaly talk TO people.
He made it seem like management called him up and asked him to become the savior at KABC. But if you look at it, that explanation doesn’t make sense. He clearly didn’t want to leave (which he stated) and it seems like a clear demotion (going from National to Local) and back at a station and time slot in which he tried and failed at. No one can beat Handel at this point.
This seems like it happened very quickly. The impetus was the firing of the PD at WABC. Once that happened Doug and Joe Crummey were immediately at Risk. Crummey was out and Doug is being shuffled back to KABC mornings.
Doug revealed that everyone was against the decision to start the Red-Eye show and didn’t think it could work. So right from the start the heavy brass management was against this idea. Once the only cheerleader (PD at WABC) was removed it became an easy decision to replace Doug.
However Doug has had some success over the past two years. His show has amassed close to a hundred stations. But that doesn’t mean anything if it isn’t generating money. His show didn’t seem like it was. He had hardly no commercials and none from any major sponsors. Also the show was run like a shoe string local show (Doug operating from his house and the screener in Texas). I feel Management felt they had enough stations to really try and make a go at an overnight profitable venture (similar to Coast to Coast) by adding in corporate hosts and attract national sponsors. So Doug had a target on his forehead. Now given Doug’s success over the past two years they felt it would be bad PR to fire him so they shuffled him back to KABC and if he fails there they have a reason to let him go. Crummey had no success to show and was immediately let go.
The move made was consistent with what you see in corporations happening across the country and the world. Profit, profit and profit is the only thing that matters.
The new show will be a formula show with hosts that will be clones of the hundreds of other political hosts, canned synth bumper music and a drive to attract nation sponsors.
I wish Doug well since I do believe he is the best radio host I have heard, but it is a cruel business that doesn’t tolerate “real” talented Hosts that talk WITH people, rather they want hosts that talk, talk and talk and then occassionaly talk TO people.