• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Down the hall from Q100...Rock 100.5's ratings

jabba17

jabba17

I think that Rock 100.5 made a mistake when they started adding more new rock to their playlist. They opened strong (such as it was) with a niche between River and Project, playing 70s/80s AOR (stuff too hard and new for River and too old for Project), and now they are aiming too close to Project. That might 'splain why Rock 100.5 isn't doing as well, and Project isn't benefiting.

I would leave the new active rock to Project and stick with 70s/80s AOR. If you want to freshen things up, add new releases by artists from that time period that wouldn't get airplay otherwise.

I'm not in the biz, but it seems to me that Project, Rock 100.5, and Dave would all benefit if they could carve out their own niches instead of fighting over the same listeners in some kind of Mutual Assured Destruction scenario. Alternatively, maybe there's just not room for all three and someone needs to pull out.

Can ATL support four AORish type stations (River, Project, Dave, and Rock 100.5)? ATL never had more than two without one of them being the weak sister (either 96 Rock, 99X, or Z93/Dave), let alone four.
 
I agree. I was very jazzed about the playlist when it started, but I rarely even bother tuning in anymore. Meh.
More classic metal, please.
 
Same here. I was a big supported but the shift seems silly but who cares PPM is here and perhaps they know this change is more PPM friendly?
 
jabba17 said:
I think that Rock 100.5 made a mistake when they started adding more new rock to their playlist. They opened strong (such as it was) with a niche between River and Project, playing 70s/80s AOR (stuff too hard and new for River and too old for Project), and now they are aiming too close to Project. That might 'splain why Rock 100.5 isn't doing as well, and Project isn't benefiting.

I would leave the new active rock to Project and stick with 70s/80s AOR. If you want to freshen things up, add new releases by artists from that time period that wouldn't get airplay otherwise.

I'm not in the biz, but it seems to me that Project, Rock 100.5, and Dave would all benefit if they could carve out their own niches instead of fighting over the same listeners in some kind of Mutual Assured Destruction scenario. Alternatively, maybe there's just not room for all three and someone needs to pull out.

Can ATL support four AORish type stations (River, Project, Dave, and Rock 100.5)? ATL never had more than two without one of them being the weak sister (either 96 Rock, 99X, or Z93/Dave), let alone four.
Click to expand...

The last book was treated by Arbitron as if they don't care, because they don't. The 18-34 diaries had a return index of something in the 40s throughout the book. With that sampling, everyone who targets that demo dropped like a stone including the two Cumulus stations and their strong morning shows. Even WSB was way off.

Water under the bridge. This last book was dead before it started, as useful for selling as the spring of 1994. I don't know of any sales staff in the metro that will be using it, because the agencies are ignoring it too. To program via Arbitron diaries was a somewhat foolish practice when it was the coin of the realm, it's completely foolish now.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom