Mirroring Oprah Winfrey, Dr. Phil McGraw is launching his own cable network, Media Street Media, which is designed to “bring viewers essential news and entertainment.” Oprah, who created the Oprah Winfrey Network (OWN) in 2011, introduced McGraw to the masses as a relationship and life strategy expert on her eponymous syndicated daytime talker in 1998. Merit Street Media will be anchored by Dr. Phil Primetime, which will debut on Monday, February 26th, 2024, and will air nightly at 8 pm ET. Similar to his former daytime talk show, which ran in first-run syndication from 2002 to 2023, Dr. Phil Primetime will feature McGraw advising guests facing real life issues.