It occurred to me the other day that I hadn't heard any pre-British Invasion music on DRC-FM outside of the Saturday and Sunday night shifts (Ron Sedaille and Gay Johnson) for a couple of weeks, so I did a little yes.com research and can report that, outside of the weekend request shows, the lone pre-Beatles song to get a spin on 102.9 in the past six days was Sam Cooke's "Shake," played Wednesday morning. However, I noticed several '80s titles I hadn't heard on DRC since its aborted "Big Hits" experiment of fall/winter '05-'06: among them, Bruce Springsteen's "Glory Days," Rick Springfield's "Jessie's Girl" and Hall & Oates' "Out of Touch" (big personal thumbs-up for adding this -- my all-time favorite by them) and "Kiss on My List."
So, will DRC-FM take the big leap to whole-hog "classic hits" -- i.e., lose Gerry & the Pacemakers, 1910 Fruitgum Company, Clarence Carter, Honey Cone, Bo Donaldson & the Heywoods, Billy Stewart, Mark Lindsay, etc., and concentrate on top rock hits and album tracks from about 1968 to 1985 -- or continue to try to hang on to at least a portion of the aging "traditional oldies" audience with pop and soul that don't really fit the format? Wouldn't advertisers be more likely to respond positively to a higher-energy more focused approach?
So, will DRC-FM take the big leap to whole-hog "classic hits" -- i.e., lose Gerry & the Pacemakers, 1910 Fruitgum Company, Clarence Carter, Honey Cone, Bo Donaldson & the Heywoods, Billy Stewart, Mark Lindsay, etc., and concentrate on top rock hits and album tracks from about 1968 to 1985 -- or continue to try to hang on to at least a portion of the aging "traditional oldies" audience with pop and soul that don't really fit the format? Wouldn't advertisers be more likely to respond positively to a higher-energy more focused approach?