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Dream Formats for HD2

Mike Sheridan

Mike Sheridan

Here's what we have:

WDAV 89.9 HD No HD2
WFAE 90.7 HD HD2 "Exponential Radio"-Eclectic "have no idea" Music
WIBT 96.1 HD HD2 Spanish Music
WKKT 96.9 HD HD2 "Foggy Mountain" Classic Country
WPEG 97.9 HD HD2 "Classic Power 98"-Old school rap
WRFX 99.7 HD HD2 "The Vinyl Vineyard"-Deep classic rock cuts
WPZS 100.9 HD No HD2
WLYT 102.9 HD HD2 "The Shuffle Channel"-Like a Jack format-Male demo.
WTQR 104.1 HD HD2 "Classic TQR Country"
WEND 106.5 HD HD2 All comedy
WMIT 106.9 HD HD2 Christian Contemporary
WLNK 107.9 HD No HD2

Here's what I'd like to hear:

WLNK HD2 All News/Weather/Traffic/Special lifestyle reports
WNMX HD2 Beautiful Music
WKQC HD2 Real Oldies 1958-1975
WSOC HD2 The Bluegrass Channel/NASCAR Talk
WBAV HD2 Smooth Jazz
WNKS HD2 80's-90's Channel
WQNC HD2 Computer/New Technology Channel
WFAE HD3 BBC Rado Show Channel (Dr Who and Drama shows)

Just a few ideas. Trying to think of formats that might encourage people to buy HD radios....
 
How about real standards? What I have in mind is what WTLT 1480 AM was doing early in 1998. I called them and asked what that was and someone believed it was a service of Music Of Your Life with no DJs.

Or Chuck, a poster on the Standards board, could go national.
 
Standards would be fine but I was trying to think along the lines of formats we don't have that might encourage people to buy HD radios. I don't know if Standards would do that, but hey I would listen.

1480 I believe had been doing Timeless Classics (from ABC) or whatever it was called at the time just as 106.1 WNMX. ABC has changed the format over time as the tyupical Standards listeners fade into their sunset years. I realize Beautiful Music wouldn't be an easy sell either.

I have noticed most stations try to do a format that is close to what they are doing on the main channel. They don't stray too far from what they consider to be their "Brand". Thankfully there are exceptions to this.

The kids (if radio can still reach them) will probably be the ones to jump on HD. So most of the formats will probably end up aimed at them.
 
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