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Due Diligence

There are many complex issues surrounding the divestiture of CBS' Rochester properties. This has been one of the most thought provoking threads in a long while and frankly, it's (a) about time and (b) good to read and (c) particpate in.

The subject has been broached that one of Entercom's low power FM's might be sold or donated to Rochester public radio. As Entercom is a publicly held company, it seems unlikely that it would simply "donate" an FM to Rochester public radio. The rationale being that WXXI-FM is already part of the public radio portfolio. Entercom does not exist for eleemosynary purposes.

Conventional thinking has Entercom spinning the low power FM's and retain the high power FM's. Here again, the issues are quite complex. Admittedly, it would be rather unusual to see E'com spend as much as it did on the CBS Rochester cluster simply to add one of the four CBS full power FM's to its portfolio. Yet, one should consider the expenses associated with some of CBS' properties, those being the number and the salaries of WCMF and WPXY air staff. It may be the case that WRRM is the most efficient station in the CBS cluster and WCMF and WPXY being terribly thick in the salary department.

Another question, is it possible that Entercom's offer is for the technical facilities, i.e., only the licenses and associated studio and transmitting equipment including real estate around the towers and transmitters. Admittedly, this is a stretch, as most sales include employees (especially those under contract) which are considered to be "assets." Perhaps someone with knowledge of "cash for asset" terms of sale and the law might offer an educated opinion. Mr. Savage, counselor?

We who post on this board often have a tendancy to simplify matters and see issues through the prism of our own opinions and experiences (not surprisingly), but this sale is very complex, especially considering the number of stations involved on the buyer and seller's behalf.

Yet another thought: Considering that both Entercom and CBS encountered the scrutiny of the Attorney General's office for payola-plugola issues, will Attorney General-putative-governor Elliot Spitzer and the NY state attorney general's office have any say in the sale of CBS' stations in NY state and subsequent FCC approval? Might obtaining such approval prolong the deal or worse, force it to be scrubbed?
 
Call Me Sherlock said:
Eleemosynary! Spoken like a true housepainter, Radknowski! Time to get out the Funk and Wagnalls...

Eleemosynary? I thought he said usufructary! Oh, wait, Entercom IS in the business of usufruct.

My bad.

As far as the FCC & "Governor" Spitzer are concerned, I don't think they'll prevent the sale. IF someone challenges the sale by offering the same money and challenging Entercom's fitness as an owner, it could prolong things for a long time. I also think that the FCC will insist on divestment rather than allow for a waiver because they're under pressure to resolve the payola issue.
 
I also think that the FCC will insist on divestment rather than allow for a waiver because they're under pressure to resolve the payola issue.
[/quote]

Agreed. More likely they get placed in a trust until they can be sold to a new owner.

Of course this puts a logical theory in play that Entercom will jettison one or more of its own stations and one or more of the new CBS acqusitions. Otherwise, CBS could have sold part of their portfolio to Entercom to take them to the legal limit and then sold off the remainders to another broadcaster.
 
ThePickleReport said:
Of course this puts a logical theory in play that Entercom will jettison one or more of its own stations and one or more of the new CBS acqusitions. Otherwise, CBS could have sold part of their portfolio to Entercom to take them to the legal limit and then sold off the remainders to another broadcaster.

I think that CBS wanted to sell to one buyer to simplify things from their side. Lawyers cost money, and multiple sales mean multiple headaches.

As I see it, Entercom adds WRRM and either WCMF or WPXY, but they have to jettison Fickle.

Even the beancounters can figure that one out.

I'm guessing 'PXY is the odd man out. Too many salaries for too little return 25-54. Buzz & Warm run cheaper, and offer better numbers. If it comes down to 'CMF vs. 'PXY, I keep 'CMF. When it comes to 25-54, Buzz & Warm get the women, BEE gets everybody, and CMF gets monster men.

So, Entercom packages 'PXY, Fickle, and The Zone. They reduce the cost of their purchase, and one of the smaller players - like Backyard or Regent - gets a cluster they can afford with one big signal and a couple of Class A players.
 
So, Entercom packages 'PXY, Fickle, and The Zone. They reduce the cost of their purchase, and one of the smaller players - like Backyard or Regent - gets a cluster they can afford with one big signal and a couple of Class A players.

That's probably the way it will work.

Interested in a format discussion? It would probably be easier if we knew who would walk away with those frequencies, but considering the market, what would people on this board do with those three stations if you bought them as a whole? New formats? Flip-flop formats on different frequencies?

Off the top of my head, I would probably keep 'PXY CHR and re-tool 94.1 but still keep it younger-skewing rock. Those could be sold in combo together. 93.3 I have misc. ideas but I'm not sure it would be effective as a cluster to have a station "out on a limb" with a completely different demo.
 
Call Me Sherlock said:
Eleemosynary! Spoken like a true housepainter, Radknowski! Time to get out the Funk and Wagnalls...
Well, we wuz paintin' a branch library a few months ago and I spent a little time lunching with Mr. Funk and Mr. Wagnalls. Mssrs. Funk and Wagnalls were telling me how they were going to hook up with George Clinton of Parliament-Funkadelic fame and Mirriam Webster in the early 80's and put together a soul-disco band that would appeal primarily to English and Philosophy majors who use words like "usufructuary." (Another word that should only be used on the radio by NPR legal and financial commentators.) Webster had issues and wanted first billing so the whole project went to hell on a trolley.

Gotta bounce, now. My on-line creative writing class starts in three minutes.[/Mike]
 
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