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'DVE missing an opportunity

R

Radio_Realist

Guest
One of the funnier bits on the 'DVE morning show was its fake commercials for Buss Tass coffee (the office blend with twice the caffeine!).

The funniest thing about the commercial is that the Sunoco convenience stores now sell Hyper Bean coffee, which is a double-caffeine product. It turns out that Buss Tass wasn't just a joke, it was a prediction that came true.

There are still other convenience store chains who haven't started selling double-caffeine coffee yet. Clear Channel, or whoever owns the intellectual rights to the brand name "Buss Tass" needs to hook up with a convenience store chain and get them to adopt that brand name.

What better way for a Pittsburgher to start his day than to drink a styrofoam cup of Buss Tass coffee while stuck on the Parkway?
 
> One of the funnier bits on the 'DVE morning show was its
> fake commercials for Buss Tass coffee (the office blend with
> twice the caffeine!).
>
> The funniest thing about the commercial is that the Sunoco
> convenience stores now sell Hyper Bean coffee, which is a
> double-caffeine product. It turns out that Buss Tass wasn't
> just a joke, it was a prediction that came true.
>
> There are still other convenience store chains who haven't
> started selling double-caffeine coffee yet. Clear Channel,
> or whoever owns the intellectual rights to the brand name
> "Buss Tass" needs to hook up with a convenience store chain
> and get them to adopt that brand name.
>
> What better way for a Pittsburgher to start his day than to
> drink a styrofoam cup of Buss Tass coffee while stuck on the
> Parkway?
>

I think Get Go would be the perfect convenience store for clear channel or who ever owns the rights to Buss Tass to adopt the name for their store. Get Go already does good business because of their gas perks with the giant eagle advantage cards and their excellent sandwiches made to order. Buss Tass if successful could possibly double Get Go's business in the morning. I have a get go down the street from me and it is busy 24/7. <P ID="edit"><FONT class="small">Edited by toddjammin on 04/08/06 03:14 PM.</FONT></P>
 
> > One of the funnier bits on the 'DVE morning show was its
> > fake commercials for Buss Tass coffee (the office blend
> with
> > twice the caffeine!).
> >
> > The funniest thing about the commercial is that the Sunoco
>
> > convenience stores now sell Hyper Bean coffee, which is a
> > double-caffeine product. It turns out that Buss Tass
> wasn't
> > just a joke, it was a prediction that came true.
> >
> > There are still other convenience store chains who haven't
>
> > started selling double-caffeine coffee yet. Clear Channel,
>
> > or whoever owns the intellectual rights to the brand name
> > "Buss Tass" needs to hook up with a convenience store
> chain
> > and get them to adopt that brand name.
> >
> > What better way for a Pittsburgher to start his day than
> to
> > drink a styrofoam cup of Buss Tass coffee while stuck on
> the
> > Parkway?
> >
>
> I think Get Go would be the perfect convenience store for
> clear channel or who ever owns the rights to Buss Tass to
> adopt the name for their store. Get Go already does good
> business because of their gas perks with the giant eagle
> advantage cards and their excellent sandwiches made to
> order. Buss Tass if successful could possibly double Get
> Go's business in the morning. I have a get go down the
> street from me and it is busy 24/7.
>

Either Get-Go or Co-Go's strikes me as likely candidates. Both have headquarters here in town. Then again, maybe they should market Buss Tass in cans in grocery stores, right next to the Jerome Bettis breakfast ceral and the Hines Ward '86' steak sauce.

I wonder if Buss Tass could become the Olde Frothingsloshe of the third millenium.
 
great idea......but watch some ultra sensitive church goer go bananas about the name.....and then it will be more problem than it's worth.....

such is life



> > One of the funnier bits on the 'DVE morning show was its
> > fake commercials for Buss Tass coffee (the office blend
> with
> > twice the caffeine!).
> >
> > The funniest thing about the commercial is that the Sunoco
>
> > convenience stores now sell Hyper Bean coffee, which is a
> > double-caffeine product. It turns out that Buss Tass
> wasn't
> > just a joke, it was a prediction that came true.
> >
> > There are still other convenience store chains who haven't
>
> > started selling double-caffeine coffee yet. Clear Channel,
>
> > or whoever owns the intellectual rights to the brand name
> > "Buss Tass" needs to hook up with a convenience store
> chain
> > and get them to adopt that brand name.
> >
> > What better way for a Pittsburgher to start his day than
> to
> > drink a styrofoam cup of Buss Tass coffee while stuck on
> the
> > Parkway?
> >
>
> I think Get Go would be the perfect convenience store for
> clear channel or who ever owns the rights to Buss Tass to
> adopt the name for their store. Get Go already does good
> business because of their gas perks with the giant eagle
> advantage cards and their excellent sandwiches made to
> order. Buss Tass if successful could possibly double Get
> Go's business in the morning. I have a get go down the
> street from me and it is busy 24/7.
>
 
Sunoco isn't the only one, both McDonald's and Burger King are marketing "stronger" coffee. McDonald's is going with a blend they call "Bold" while Burger King is going with "Turbo". You could possibly throw your coffee idea not just at convenience store, but restaurants, such as Eat N Park.
 
> One of the funnier bits on the 'DVE morning show was its
> fake commercials for Buss Tass coffee (the office blend with
> twice the caffeine!).
>
> The funniest thing about the commercial is that the Sunoco
> convenience stores now sell Hyper Bean coffee, which is a
> double-caffeine product. It turns out that Buss Tass wasn't
> just a joke, it was a prediction that came true.
>
> There are still other convenience store chains who haven't
> started selling double-caffeine coffee yet. Clear Channel,
> or whoever owns the intellectual rights to the brand name
> "Buss Tass" needs to hook up with a convenience store chain
> and get them to adopt that brand name.
>
> What better way for a Pittsburgher to start his day than to
> drink a styrofoam cup of Buss Tass coffee while stuck on the
> Parkway?
>

This presumes that the average Pittsburgh-based senior executive is sophisticated enough to understand the potentials of cross-marketing.....
quite a stretch in my experience.
 
> >
>
> This presumes that the average Pittsburgh-based senior
> executive is sophisticated enough to understand the
> potentials of cross-marketing.....
> quite a stretch in my experience.
>
It would also presume that the average radio promotion/programming person is savvy and creativity enough to get the job done. WDVE will make sure the revenue dollars are there. But, like I said, there's no creative juices in the marketing department at CC Pittsburgh.

From all my dealings with those folks, it's like each one is just going through the motions. I had a meeting a few months ago and have yet to hear back from that respective promotions person. My dollars may end up going up or down the street from CC. We'll see.

Mr. Music
 
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