• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

DX of WYDE-FM this morning

N

Nate Wesley

With WTID 101.1 (a horrible service of Reynolds/RAMS/Great South, etc.) off the air, I caught a near clean reception of WYDE-FM in Monroeville shortly after 10:00 this morning in my car.

So...Sonny & Wimp can't cut it anymore on 'JOX, but Burt & Kurt are still gainfully employed on 'The Source'. Discuss. (j/k)<P ID="signature">______________
Let us live so that 100 years from now, someone may be proud of us.</P>
 
> With WTID 101.1 (a horrible service of Reynolds/RAMS/Great
> South, etc.) off the air, I caught a near clean reception of
> WYDE-FM in Monroeville shortly after 10:00 this morning in
> my car.
>
> So...Sonny & Wimp can't cut it anymore on 'JOX, but Burt &
> Kurt are still gainfully employed on 'The Source'. Discuss.
> (j/k)
>

One would only hope that The Source would do the right thing and totally revamp their lineup.<P ID="signature">______________
'Pull my finger'</P>
 
Why would they do that? Your goals aren't their goals...

To understand why a show like Burt and Kurt is allowed to stay on the air, you have to understand Crawford Broadcasting. If they are on the air, that means they are carrying their weight in revenue.



> > With WTID 101.1 (a horrible service of Reynolds/RAMS/Great
>
> > South, etc.) off the air, I caught a near clean reception
> of
> > WYDE-FM in Monroeville shortly after 10:00 this morning in
>
> > my car.
> >
> > So...Sonny & Wimp can't cut it anymore on 'JOX, but Burt &
>
> > Kurt are still gainfully employed on 'The Source'.
> Discuss.
> > (j/k)
> >
>
> One would only hope that The Source would do the right thing
> and totally revamp their lineup.
>
<P ID="signature">______________
Brian
</P>
 
> Why would they do that? Your goals aren't their goals...
>
> To understand why a show like Burt and Kurt is allowed to
> stay on the air, you have to understand Crawford
> Broadcasting. If they are on the air, that means they are
> carrying their weight in revenue.
>
>

Yes, but that's only because of the type of contracts and methods of selling contracts that they use.<P ID="signature">______________
'Pull my finger'</P>
 
> > Why would they do that? Your goals aren't their goals...
> >
> > To understand why a show like Burt and Kurt is allowed to
> > stay on the air, you have to understand Crawford
> > Broadcasting. If they are on the air, that means they are
>
> > carrying their weight in revenue.
> >
> >
>
> Yes, but that's only because of the type of contracts and
> methods of selling contracts that they use.
>

There have been some shows that wouldn't sell...for instance the reason why they shifted the jocks around about 6 months ago. They weren't able to sell ads for the Lee Davis show from 9-12 so he was cycled back to 6p - 8p, Russ and Dee extended to 10am, Burt and Kurt moved from a noon starting time to 10am, Matt Murphy moved from 3p - 7p to 2p to 6p. It gave Crawford an extra hour to sell of the Russ and Dee show, an extra hour of Burt and Kurt, and Matt Murphy stayed the same, just an hour earlier. From a sales stand point it makes perfect sense.

Now if you were worried about ratings, keeping the AQH stats, making sure listeners follow from one show to the next, then this would be an awful schedule. If you look at the ratings, they have actually gone down since these changes. But revenue hasn't decreased...I imagine it has actually increased due to the extended availability of some of the more popular shows.

If you were the program director of this station, and your main objective is to provide a product that can be sold, then what changes would you make to the WYDE schedule? I only have one change that I would make...I am curious to hear what you would do first... <P ID="signature">______________
Brian
</P>
 
> If you were the program director of this station, and your
> main objective is to provide a product that can be sold,
> then what changes would you make to the WYDE schedule? I
> only have one change that I would make...I am curious to
> hear what you would do first...
>

Drop the salaries and segue to "JACK-FM"...?

Kidding. What you said makes sense if advertisers are buying time. It would seem, however, that such a lineup would skew near-ancient demographics for an FM station.

(post 1013 shout out to Wilson Broadcasting's WAGF 101.3, Dothan)<P ID="signature">______________
Let us live so that 100 years from now, someone may be proud of us.</P>
 
> > If you were the program director of this station, and your
>
> > main objective is to provide a product that can be sold,
> > then what changes would you make to the WYDE schedule? I
> > only have one change that I would make...I am curious to
> > hear what you would do first...
> >
>
> Drop the salaries and segue to "JACK-FM"...?
>
> Kidding. What you said makes sense if advertisers are
> buying time. It would seem, however, that such a lineup
> would skew near-ancient demographics for an FM station.
>
> (post 1013 shout out to Wilson Broadcasting's WAGF 101.3,
> Dothan)
>

Funny that you would say that about the near-ancient demo for WYDE...my only idea for them would be to find a policitally charged, slightly irreverant, middle of the road conservative college student and let him/her host an evening talk show from 6 to 9pm. Someone in the 21 to 25 bracket. This could help the demo of the station to skew slightly lower during his or her time shift. A girl would be beyond belief great for ratings also. Worse case scenario, they stink and you hire another host. Best case scenario, they end up moving into another time shift as the current morning and midday look to retire in the next 5 to 10 years.<P ID="signature">______________
Brian
</P>
 
>
> Funny that you would say that about the near-ancient demo
> for WYDE...my only idea for them would be to find a
> policitally charged, slightly irreverant, middle of the road
> conservative college student and let him/her host an evening
> talk show from 6 to 9pm. Someone in the 21 to 25 bracket.
> This could help the demo of the station to skew slightly
> lower during his or her time shift. A girl would be beyond
> belief great for ratings also. Worse case scenario, they
> stink and you hire another host. Best case scenario, they
> end up moving into another time shift as the current morning
> and midday look to retire in the next 5 to 10 years.
>

Personally I thought they would always do well with a Hannity and Colmes type show. There's a rather large liberal market in Birmingham, and while most seem to listen to 90.3 when they do listen to radio, it would be good to get them to listen in at WYDE as well. Plus you'd have a lot of conservatives calling in to yell at the liberals. All in all I believe it would make pretty good radio. You've already got Matt Murphy who really is more middle of the road conservative and is only 31 or 32, so I don't think hiring someone younger would help much. You've got to create some discord with your audience as well to get em riled up. I don't believe Don Crawford would ever OK the Hannity type show anyways because of his ultra-conservative views. You've got to remember, Don Crawford is a guy who sends down talking points to all show hosts and personnel that you must talk about Israel in a good light all the time.<P ID="signature">______________
'Pull my finger'</P>
 
> >
> > Funny that you would say that about the near-ancient demo
> > for WYDE...my only idea for them would be to find a
> > policitally charged, slightly irreverant, middle of the
> road
> > conservative college student and let him/her host an
> evening
> > talk show from 6 to 9pm. Someone in the 21 to 25 bracket.
>
> > This could help the demo of the station to skew slightly
> > lower during his or her time shift. A girl would be
> beyond
> > belief great for ratings also. Worse case scenario, they
> > stink and you hire another host. Best case scenario, they
>
> > end up moving into another time shift as the current
> morning
> > and midday look to retire in the next 5 to 10 years.
> >
>
> Personally I thought they would always do well with a
> Hannity and Colmes type show. There's a rather large liberal
> market in Birmingham, and while most seem to listen to 90.3
> when they do listen to radio, it would be good to get them
> to listen in at WYDE as well. Plus you'd have a lot of
> conservatives calling in to yell at the liberals. All in all
> I believe it would make pretty good radio. You've already
> got Matt Murphy who really is more middle of the road
> conservative and is only 31 or 32, so I don't think hiring
> someone younger would help much. You've got to create some
> discord with your audience as well to get em riled up. I
> don't believe Don Crawford would ever OK the Hannity type
> show anyways because of his ultra-conservative views. You've
> got to remember, Don Crawford is a guy who sends down
> talking points to all show hosts and personnel that you must
> talk about Israel in a good light all the time.


I didn't know that. Anyway, I don't think anyone would suggest that they hire an anti-Semite. Somehow I'm thinking that wouldn't sit well with some of the existing talent. Do they send the same memos to their urban jocks in Chicago?

They should definitely work on grooming some new young hosts, though, because it's not like they'd be able to snag the other talk station's local talent anymore since WERC and WAPI are 100% syndicated outside of mornings.
 
> > >
> > > Funny that you would say that about the near-ancient
> demo
> > > for WYDE...my only idea for them would be to find a
> > > policitally charged, slightly irreverant, middle of the
> > road
> > > conservative college student and let him/her host an
> > evening
> > > talk show from 6 to 9pm. Someone in the 21 to 25
> bracket.
> >
> > > This could help the demo of the station to skew slightly
>
> > > lower during his or her time shift. A girl would be
> > beyond
> > > belief great for ratings also. Worse case scenario,
> they
> > > stink and you hire another host. Best case scenario,
> they
> >
> > > end up moving into another time shift as the current
> > morning
> > > and midday look to retire in the next 5 to 10 years.
> > >
> >
> > Personally I thought they would always do well with a
> > Hannity and Colmes type show. There's a rather large
> liberal
> > market in Birmingham, and while most seem to listen to
> 90.3
> > when they do listen to radio, it would be good to get them
>
> > to listen in at WYDE as well. Plus you'd have a lot of
> > conservatives calling in to yell at the liberals. All in
> all
> > I believe it would make pretty good radio. You've already
> > got Matt Murphy who really is more middle of the road
> > conservative and is only 31 or 32, so I don't think hiring
>
> > someone younger would help much. You've got to create some
>
> > discord with your audience as well to get em riled up. I
> > don't believe Don Crawford would ever OK the Hannity type
> > show anyways because of his ultra-conservative views.
> You've
> > got to remember, Don Crawford is a guy who sends down
> > talking points to all show hosts and personnel that you
> must
> > talk about Israel in a good light all the time.
>
>
> I didn't know that. Anyway, I don't think anyone would
> suggest that they hire an anti-Semite. Somehow I'm thinking
> that wouldn't sit well with some of the existing talent. Do
> they send the same memos to their urban jocks in Chicago?
>
> They should definitely work on grooming some new young
> hosts, though, because it's not like they'd be able to snag
> the other talk station's local talent anymore since WERC and
> WAPI are 100% syndicated outside of mornings.
>

That was my thought with adding the younger voice in the early evening.

As for the talking points from Crawford, that is the first I had heard of that. We didn't have them when I was there...of course that was in last in 2001.<P ID="signature">______________
Brian
</P>
 
Brian I specifically remember a nice little bulletin from Don Crawford that basically said that talk about Israel was to be given a certain amount of time and that it should be limited to pro-Israeli talk only. Of course, I'm paraphrasing it a little.

I really agree on getting fresh young talent in at The Source. Pretty much every one I've talked to has said that 101.1 is just the bastion for the ultra right wing and over 45 crowd out there. They do seem to prey on people's fears about many things. I guess that's how talk radio works...<P ID="signature">______________
'Pull my finger'</P>
 
> Brian I specifically remember a nice little bulletin from
> Don Crawford that basically said that talk about Israel was
> to be given a certain amount of time and that it should be
> limited to pro-Israeli talk only. Of course, I'm
> paraphrasing it a little.
>
> I really agree on getting fresh young talent in at The
> Source. Pretty much every one I've talked to has said that
> 101.1 is just the bastion for the ultra right wing and over
> 45 crowd out there. They do seem to prey on people's fears
> about many things. I guess that's how talk radio works...
>

Spleen, did I work with you?

You can email me at [email protected] if you dont want to out yourself.

<P ID="signature">______________
Brian
</P><P ID="edit"><FONT class="small">Edited by B5 on 03/14/06 12:52 PM.</FONT></P>
 
No you didn't work with me. I was there after you left. Those people really don't like you that much from what I've heard...then again, they don't like me much either!

If you want to talk shop, feel free to contact me as well.

[email protected]<P ID="signature">______________
'Pull my finger'</P>
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom