Whats the deal with them, they draw huge ratings for a classic rocker. I was told they dominate mornings with Walton and Johnson, but otherwise they are a super repetitive 200 song generic playlist classic rocker. Is this proof lowest common denom radio works?
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Eagle 98.1
- Thread starter Fieldtech1
- Start date
You nailed their playlist. This is the music I grew up. Music that I really like. But I can't stand the Eagle. Never have liked them. I can't understand it either. I find them boring. Nor do I get the continued love for W & J. Their schtick is as repetitive as the Eagle playlist. Maybe I am just too old.
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It is most definitely not their musical selections giving them the big jump in ratings. I attribute it to Walton & Johnson in the morning and LSU sports. Think about it. W&J has huge appeal to blue collar white males of all ages. I understand that "you" may hate them and their political leanings but males in South Louisiana aren't exactly tree hugging hippies who sip lattes with their pinky finger sticking out. Who else offers this? No one. LSU football went undefeated until that until the high tided rolled over them. LSU Baseball also did fairly well this past spring. Will Eagle see as big as a bump from baseball as they did from football? Most likely not. Who else within the city of BR originating any type of a rock format? I know KRDJ from Lafayette and 92.3 cover BR quite well. I hear that KRDJ comes in quite well as far as ratings go with no street presence in BR nor programming content specifically for BR.
Eagle 98.1 is the only stations that offers with it offers to it's audience. It's like being the only burger joint in town and then McDonald's, Burger King or Wendy's start popping up to take away from your clientele. They need direct competition to chip away at their numbers. But they have it locked down with W&J and LSU sports. I find it unrealistic that a liberal leaning rock station with a second tier university sports coverage with knock the king off the mountain. Yes you can can have another rocker come online with and expanded and BETTER playlist. The same 5 Led Zepplin, 3 Skynnard, and 3 Doobie Bros. songs get old and quick. Do you grow with your audience or do you grow with your demo. Anyone under the age of 40 was probably made in the back seat of their daddy's pick up truck while listening to the core group of artists on the Eagle. Classic to anyone 30 and under is 80's hair bands and 90's alternative. And 21 year olds are as old as the "Black Album" by Metallica and Nirvana's "Nevermind". When the music you play can in theory buy itself a cold beer and a scratch off ticket and your audience can't...that is called a generation gap. The music on Eagle is music that your grand daddy listens to and that is just not cool, dude.
Eagle 98.1 is the only stations that offers with it offers to it's audience. It's like being the only burger joint in town and then McDonald's, Burger King or Wendy's start popping up to take away from your clientele. They need direct competition to chip away at their numbers. But they have it locked down with W&J and LSU sports. I find it unrealistic that a liberal leaning rock station with a second tier university sports coverage with knock the king off the mountain. Yes you can can have another rocker come online with and expanded and BETTER playlist. The same 5 Led Zepplin, 3 Skynnard, and 3 Doobie Bros. songs get old and quick. Do you grow with your audience or do you grow with your demo. Anyone under the age of 40 was probably made in the back seat of their daddy's pick up truck while listening to the core group of artists on the Eagle. Classic to anyone 30 and under is 80's hair bands and 90's alternative. And 21 year olds are as old as the "Black Album" by Metallica and Nirvana's "Nevermind". When the music you play can in theory buy itself a cold beer and a scratch off ticket and your audience can't...that is called a generation gap. The music on Eagle is music that your grand daddy listens to and that is just not cool, dude.
I will agree on all points but find the Eagle playlist to actually lean more deep into the 1970s still than most classic rockers I hear today as most of those 1970s songs have fans that have aged out of the demo years ago (lots of 1968-1974 rock on here than any other classic rock I hear in the area)
They claimed they were going to play newer rock after they killed the X but that was a pipe dream as I listened and sorry 1 Nirvana song is not newer rock. Most classic rockers I find are going back to being mainstream rockers where they play classics and new rock but yeah other than a great signal allowing W&J to be heard over most of south Louisiana and the LSU sports that don't get pre-empted to 104.5 or 107.3, it is just cruising along as it is "safe" rock....
That and the 93.7 signal sucks right now.. they must have tower issues as I don't hear them like before
They claimed they were going to play newer rock after they killed the X but that was a pipe dream as I listened and sorry 1 Nirvana song is not newer rock. Most classic rockers I find are going back to being mainstream rockers where they play classics and new rock but yeah other than a great signal allowing W&J to be heard over most of south Louisiana and the LSU sports that don't get pre-empted to 104.5 or 107.3, it is just cruising along as it is "safe" rock....
That and the 93.7 signal sucks right now.. they must have tower issues as I don't hear them like before
If they would play a couple of deeper tracks per hour I'd give them more props. I didnt realize just how limited their playlist was till Snap 103.7 came along. With Snap, I was always having to ID songs with the shizamm app on my smartphone. Eagle sprinkles in a few 2000's decade tracks after 7p. Ive heard music as recent as 2009 vintage, but they limit that to 2 songs per hour. I dont have any ill feelings towards W&J. They expose a whole demo to political talk that would never be caught dead listening to Rush or Hannity or "Talk radio" for that matter.
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