I remember when The Big Yak 103.1 was the only country station in the market and did great. Then Gator came on right and just killed them. Yak tried a rebrand with new calls and logo for the Wolf (apparently same music/talent?), but someone in Charleston called the Wolf sued/threatened so they went with Coyote. However, they already had the call letters changed to WLFF.
I think. It's been a while.
Anyway, after all that comedy, they got bought by a bigger corp who switched their country format to the 106.5 frequency because it was 50k, and they took the Sunny format to the former YAKs 103.1.
And now this. WYAK/WLFF was a legendary station for a while, it's hard to figure out how they fell so hard.