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EARL is coming

> River site is gone already
>

Well, there's a solution to a low rated station. Lets launch something identical to another station in Knoxville that is going to fail.

If they were going to shut down the River, they should have gone Spanish. Only way they would get numbers on that signal.
 
> Well, there's a solution to a low rated station. Lets launch
> something identical to another station in Knoxville that is
> going to fail.

Wow! You're quite the optimist. Personally, I'd say it's a little too soon to be putting Jack, Earl and their cousins six feet under. It very well may fail, but it will likely have better legs than jammin' oldies, all 80's, etc., especially if it evolves.

> If they were going to shut down the River, they should have
> gone Spanish. Only way they would get numbers on that
> signal.

Sorry, but I disagree with you here. According to the US Census, there is but one county in metro Knoxville to have a Hispanic population of greater than 1.5%, and it (Loudon County) is just over 2% Hispanic. Census data also states fewer than 2% of Knoxville is Spanish-dominant. That's not nearly enough of a population for a station like that to support a Spanish-language format.
 
To me, this Earl format (what is it with these new formats and STUPID names that they go by) sounds a little lighter than Jack FM. It leans a little more towards the softer stuff. If anything causes these formats to fail, it will probably be the names. Heck, I'm going to get a format named after ME next - and I'm playin nothing but Tiny Tim's "Tiptoe Through The Tulips" over and over again. Hey, I'll be playing "what I want." (just joking)

I'd take The River over Earl anytime. I wonder what will happen to The River's old air personalities. Sarah just got her spot back on The River, now it's yanked from under her again.

Jack's playing alot of 80's stuff, 98.7 is doing alot of the same thing. It will be interesting to see what this does to The Point and if they decide to do a format change also. The guys over at WEST 105.3 are probably jumping up and down for joy.
 
You have to realize, though, that the Census is absolutely no indication of how many Hispanic-speaking people live in a market. And, when Hispanic-speakers have only one station choice in their language, they'll listen religiously.

3% listenership in this category could quite fankly become a sweet business deal in a market as big as Knoxville. In my opinion, Spanish would be a much better proposition than the 'flavor-of-the-week' format.
 
> You have to realize, though, that the Census is absolutely
> no indication of how many Hispanic-speaking people live in a
> market. And, when Hispanic-speakers have only one station
> choice in their language, they'll listen religiously.

Actually, for the purposes of listening habits, the Census data that indicates less than 2% of Knoxville is Spanish-dominant, which, by the way, is only two years old, is pretty telling of how many Spanish speakers live in the market, at least for radio listening purposes. The amount of people who listen to radio in anything other than their dominant language is virtually zero.

> 3% listenership in this category could quite fankly become a
> sweet business deal in a market as big as Knoxville. In my
> opinion, Spanish would be a much better proposition than the
> 'flavor-of-the-week' format.

While it's true that TSL can boost a station's performance, I doubt you'd get anywhere near 3% listenership with a Spanish-language station in Knoxville, and I doubt it would be a sweet deal even if it were possible, at least to whoever does it first. First of all, the amount of Spanish-dominant people in Knoxville is about half that. It's pretty hard for a station to get double the population of its target audience. A Spanish-language format would exclude everyone who wasn't Spanish-dominant, which is greater than 98% of the market. Secondly, Spanish-language radio, as a whole, has a low power ratio. I'd rather have a 3.0 share in 25-54 females than a 3.0 share in Hispanics.
 
>
> Jack's playing alot of 80's stuff, 98.7 is doing alot of the
> same thing. It will be interesting to see what this does to
> The Point and if they decide to do a format change also.
> The guys over at WEST 105.3 are probably jumping up and down
> for joy.
>



i heard that wmyu is going to flip to "93.1, Patty FM"
 
The Census is historically incorrect at measuring the number of Hispanics, especially in markets with smaller populations. You'll never convince me that the Census counts EVERY Hispanic person in any market. Illegal immigrants do not register with the census bureau, and that's a simple fact. Even Spanish programmers ad a generous cushion to the census count.

Hispanic format owners do not count on Arbitron in a market like Knoxville, because they don't need it. Just like religious broadcasters, they do not live and die by the book. The power ratio of Hispanic Radio may be lower in major markets, but not in a smaller market like Knoxville.
 
> The Census is historically incorrect at measuring the number
> of Hispanics, especially in markets with smaller
> populations. You'll never convince me that the Census counts
> EVERY Hispanic person in any market. Illegal immigrants do
> not register with the census bureau, and that's a simple
> fact. Even Spanish programmers ad a generous cushion to the
> census count.

The Census is not perfect, but it is very good. You do not, as you state, "register with the Census Bureau." They mail a document to your house, and you will receive a visit if you don't respond. Also, no court of law or immigration agency receives any of the Census information, and the Census Bureau is prohibited from asking your status. Certainly, migrant workers will be missed, but the vast majority of Hispanics, legal and illegal, are counted.

> Hispanic format owners do not count on Arbitron in a market
> like Knoxville, because they don't need it. Just like
> religious broadcasters, they do not live and die by the
> book. The power ratio of Hispanic Radio may be lower in
> major markets, but not in a smaller market like Knoxville.

Knoxville is hardly a smaller market. It's a top-75. There are some situations where the numbers matter less, but they are in areas where there is an individual county that is markedly different from the rest of the metro area. You run into that, for example, in southwest Missouri, where Joplin's Hispanic population is 3.5% or less and Springfield's is around 2.5%, but McDonald County is nearly 10% Hispanic. In fact, there is a Spanish-language station that caters to McDonald and Barry Counties (Barry is 5%) in MO and Benton (9%) and Carroll (10%) in Arkansas, and it does very well. Those counties, especially McDonald, Benton and Carroll, are dramatically different demographically from Springfield and Joplin. However, with Knoxville, there is not a single county that has an even 2.5% Hispanic population. You're not going to see ad agencies rush to buy Spanish in Knoxville. You may see some restaurants, gas stations, bars and the like advertise on a Spanish station, but all of those businesses are historic no pays and won't pay premiums for spots.
 
We'll have to agree to disagree on whether or not Hispanics are counted correctly.

I have no doubt that not a single ad agency would buy a hispanic format in Knoxville. However, that doesn't mean the station couldn't be financially successful. If I had a station with no cash flow and no heritage format, what would I have to lose? I'm not suggesting that a station like WIVK flip to Spanish. However, it could be a workable business model for a broadcaster who could keep the overhead low. It won't be a major biller, but it could do at least as good as if it were the #6 country station.
 
> i heard that wmyu is going to flip to "93.1, Patty FM"

And is it true the Sports Animal can't decide whether to change to Phil, Pat, Johnny, or Peyton?
 
> > i heard that wmyu is going to flip to "93.1, Patty FM"

Hahahahah. What kind of format is "Patty FM" going to be? I'm guessing since Jack plays what they want and Earl plays everything, then I bet Patty will play ONLY what people named Patty want to hear! That is a GREAT one Southcentralchick! I give you an A+++ for that one! That was the best laugh I've had all day, but let's not laugh too fast. The way things are going, I wouldn't be surprised to actually see something like Patty FM - and that's scary!
 
> > i heard that wmyu is going to flip to "93.1, Patty FM"
>
> And is it true the Sports Animal can't decide whether to
> change to Phil, Pat, Johnny, or Peyton?
>

Hmmm, any particular reason you didn't suggest Tee or Peerless? I mean, those guys actually led the Vols to a national championship shouldn't SOMETHING be named after them? Peyton couldn't beat Florida. In one season Tee beat Florida and Florida State and can't get no love?

<P ID="signature">______________
Free Lil Kim
April 29, 2005 5pm What a glorious day it was
</P>
 
> River site is gone already
>
like, Earl Fm in Jonesboro AR?<P ID="signature">______________


<div align="center"><a href="http://wrcf.tk">
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</P></span></P></span>
http://dingo100.tk
http://wrcf.tk</P>
 
The liners on Earl sound like Jack without the attitude.

The music sounds like a soft version of classic rock (if
there is such a thing.) Mostly 70's and 80's. Jack goes
back to the 60's. So far the oldest thing I've heard on
Earl is the Doobie Bros.

But overall I'm afraid there ain't nothing new or exciting
on either of these stations. Just the same old music in
a brand new can.


> To me, this Earl format (what is it with these new formats
> and STUPID names that they go by) sounds a little lighter
> than Jack FM. It leans a little more towards the softer
> stuff. If anything causes these formats to fail, it will
> probably be the names. Heck, I'm going to get a format
> named after ME next - and I'm playin nothing but Tiny Tim's
> "Tiptoe Through The Tulips" over and over again. Hey, I'll
> be playing "what I want." (just joking)
>
> I'd take The River over Earl anytime. I wonder what will
> happen to The River's old air personalities. Sarah just got
> her spot back on The River, now it's yanked from under her
> again.
>
> Jack's playing alot of 80's stuff, 98.7 is doing alot of the
> same thing. It will be interesting to see what this does to
> The Point and if they decide to do a format change also.
> The guys over at WEST 105.3 are probably jumping up and down
> for joy.
>
 
> The music sounds like a soft version of classic rock (if
> there is such a thing.) Mostly 70's and 80's. Jack goes
> back to the 60's. So far the oldest thing I've heard on
> Earl is the Doobie Bros.

I've heard some late 60's stuff on there, the time that I've listened. I heard several Beatles songs, and a couple from The Moody Blues. I've also heard some almost new stuff on that station too. I think I'm kinda liking Earl. They're variety is better than Jack's.

Actually, to tell you all the truth, I can't tell a great deal of difference in Earl-FM and The River. By guessing, I'd say 80% of the stuff was already being played on The River.
 
> River site is gone already
>

I certainly hope the backlash is LOUD and CLEAR in Knoxville! Yes ratings are obviously a reality...but I was really pleasantly surprised and impressed to see the River saved the first time because of listener response.

But since Citadel put it on a much weaker signal, the River's days were numbered anyway. Once again it will be sad to see a small group of loyal listeners lose out to what in reality is the bottom line in this business
of what we call radio.


booger!
 
Kudos Russ... Used to ask that same question when I was on the air in Knoxvegas about six years ago. I'd give you the answer, but it's obvious.

Thoughts on "EARL". It's not the signal, it's not the staff. All of those things
are just fodder. The big problem is and will continue to be Mike Hammond.

As long as that guy has his hands on this station it will continue to fail. He's a joke.









> > > i heard that wmyu is going to flip to "93.1, Patty FM"
> >
> > And is it true the Sports Animal can't decide whether to
> > change to Phil, Pat, Johnny, or Peyton?
> >
>
> Hmmm, any particular reason you didn't suggest Tee or
> Peerless? I mean, those guys actually led the Vols to a
> national championship shouldn't SOMETHING be named after
> them? Peyton couldn't beat Florida. In one season Tee beat
> Florida and Florida State and can't get no love?
>
 
> Kudos Russ... Used to ask that same question when I was on
> the air in Knoxvegas about six years ago. I'd give you the
> answer, but it's obvious.
>
I know, some would say it's as obvious as the back of my hand :)<P ID="signature">______________
Free Lil Kim
April 29, 2005 5pm What a glorious day it was
</P>
 
> > River site is gone already
> >
>
> I certainly hope the backlash is LOUD and CLEAR in
> Knoxville! Yes ratings are obviously a reality...but I was
> really pleasantly surprised and impressed to see the River
> saved the first time because of listener response.
>
> But since Citadel put it on a much weaker signal, the
> River's days were numbered anyway. Once again it will be sad
> to see a small group of loyal listeners lose out to what in
> reality is the bottom line in this business
> of what we call radio.
>
>
> booger!
>
I actually remember hearing that clip somewhere, saying their last goodbyes, and the moment finally arrives, and they announce that it is staying. It's always sad to see a heritage station go, but hey, to the guys upstairs, heritage means nothing<P ID="signature">______________


<div align="center"><a href="http://wrcf.tk">
wolf_logo3a.png
</P></span></P></span>
http://dingo100.tk
http://wrcf.tk</P>
 
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