• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Early mornings

P

Parttimer

I noticed Channel 4 is now starting their weekday morning newscast at 4:30... there's not much in it ratings-wise for radio that early, but do you think KD-AM might nudge their start a little earlier (would depend on their ability to sell it, I suppose...)?
 
Nope. Folks generally have the tube on at home while getting ready. The reason they do headlines and traffic/weather every 10-15 minutes. Wasn't the case 20 years ago. Radio is on in the car, so 5:30 morning show starts are the norm for the 6am workers.
 
The trend in TV has come down from larger markets where two hour commutes are part of parcel of every day. Not unusual to be up and about at 4:30 if you live in CT and work in NYC.

Probably works dynamically and sales-wise in New York, Boston, Chicago, Dallas, LA, San Diego and Seattle. Someone would have to prove to me that it makes sense in this market. This sounds very much like a consultant decision driven from the top rather than a local idea.

Radio isn't making the switch, not even in the big markets.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom