Oh, what the hay....I'll jump in with my thoughts too since everyone else is. Good topic by the way...
Overall, I agree with KPLEXCOMPLEX's thoughts, in that, music stations have becomed so far removed from
serving their audience and customer base (yes, folks we are in the business of "customer service") they throw elements of upmost importance out the window. I enjoy reading the thoughts of those that say "I've lived in Texas all my life and know the storm drill", in reference to their belief that severe thunderstorms just dump heavy rain and possibly hail. Yes, severe thunderstorms do. But, they also produce deadly lightning and front line winds capable of blowing down structures, and killing people. I invite everyone to attend a local storm spotter course provided by NWS spokesperson Gary Woodall. It might change your mind about some things. And to assume that everyone will seek shelter during a warning, or know what to do, is just being ridiculous. People believe they are invincible in disaster and dangerous situations, and sometimes need to be beaten over the head with info, so they realize the situation could be deadly (such as crossing a flooded creek). I believe whatever your format, if there is a potentially dangerous weather situation, then your obligation is to inform and update your listeners. Fine, let them bitch and complain about you interrupting their stupid Metallica song for a weather break. But they'd be bitching and complaining too if a front line winds or tornado blew them off the road and they never heard anything about it.
While visiting the St. Louis area last year, the family was headed up I-44 when a line of severe thunderstorms (and associated tornados) was brewing. The storm line followed us from Oklahoma and ended up in Illinois causing extensive damage along its path. I can tell you how glad I was to be able to scan through the radio dial and hear music stations breaking format and broadcasting weather alerts as I was driving. We actually pulled off the highway in Rolla, MO. for a gas stop as a tornado warning was issued for that county. One of the stations (probably automated but helpful nonetheless) had the national weather service audio come on after each EAS tone (just like a SAME weather radio). I found this very informative to get the info direct from the source. One particular station out of Springfield, MO had a combo of ham radio operators and storm spotters in the field reporting on conditions. Personally, at that point (as a driver) I was much more concerned about the weather ahead and around me than hearing the latest #1 tune on the radio!