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Eastlan and other services

G

Groove1670

Guest
How do agencies and ad buyers look at Eastlan and other services other than the big A when making a buy for clients.
 
musiconradio.com said:
How do agencies and ad buyers look at Eastlan and other services other than the big A when making a buy for clients.
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I understand that Eastlan is viewed as a good service for smaller markets. The kind of market they survey has less agency business, and a lot of that business will be local or regional agencies which will use the data as there is no alternative. They perform a valuable service for that kind of market.
 
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