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Eastlan now measuring monthly ratings for Raleigh-Durham

R

RadioDaze

Eastlan December 12+ ratings/ Raleigh-Durham

Per Radio Insight, Eastlan is now conducting monthly radio ratings of the Raleigh-Durham market. Their December 23 report shows some interesting differences from Nielsen and includes many more stations. Looks like they use telephone calls to calculate their ratings and include any station mentioned at least 10 times. Thoughts?
 
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I'm assuming Curtis wanted/paid for this. The month they completely shut off the PPM encoders showed they must have some issues with Nielsen.

To me the numbers more reflect straight cume vs. Nielsen inflating low cume stations due to high TSL.
 
w00t said:
I'm assuming Curtis wanted/paid for this. The month they completely shut off the PPM encoders showed they must have some issues with Nielsen.

To me the numbers more reflect straight cume vs. Nielsen inflating low cume stations due to high TSL.
Click to expand...
They sound so much better without all the Voltair distortion.
 
w00t said:
I'm assuming Curtis wanted/paid for this. The month they completely shut off the PPM encoders showed they must have some issues with Nielsen.
Click to expand...
Or, like always happens, stations with low ratings blame the ratings company.
w00t said:
To me the numbers more reflect straight cume vs. Nielsen inflating low cume stations due to high TSL.
Click to expand...
They do no such thing. Cume (stations a person listens to) and TSL (how long they listen) are all that Nielsen measures... everything else is derived from that: share, rating, AQH persons.

Share / AQH Persons / Rating can be from a low TSL station with large cume or a low cume station with high TSL or anything in between. The result is correct and accurate.
 
RadioDaze said:
Eastlan December 12+ ratings/ Raleigh-Durham

Per Radio Insight, Eastlan is now conducting monthly radio ratings of the Raleigh-Durham market. Their December 23 report shows some interesting differences from Nielsen and includes many more stations. Looks like they use telephone calls to calculate their ratings and include any station mentioned at least 10 times. Thoughts?
Click to expand...
Eastlan shows non-subscribers, Nielsen does not.
 
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