• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Eastlan Ratings for Atlanta

R

RoddyFreeman

I haven't seen any mention of this here, but Eastlan, a ratings service that previously measured only smaller markets, has been covering some larger markets including Atlanta for several months.

Eastlan reports all stations meeting minimum requirements, including non-subscribers, which means Cumulus stations appear in the reports. The reported shares for Atlanta are for Persons 12+ rather than 6+ shown in Nielsen reports for the market.

You can see the numbers at Radio Insight but looking at them quickly, I didn't see much of a difference from Nielsen.
 
Eastlan's methodology combines electronic surveys (e-surveys) and telephone interviews. I'm not an expert on this but the fact that Eastlan apparently is relying on memory rather than actual listening, makes them sound less reliable than ratings determined by Nielsen's PPM. But again, I am not expert on this.
 
RoddyFreeman said:
Eastlan's methodology combines electronic surveys (e-surveys) and telephone interviews. I'm not an expert on this but the fact that Eastlan apparently is relying on memory rather than actual listening, makes them sound less reliable than ratings determined by Nielsen's PPM. But again, I am not expert on this.
Click to expand...
My thoughts exactly. Anybody can say anything over the phone without providing any proof to back it up. I understand Eastlan uses a larger sample of surveys, but Nielsen's PPM meter doesn't lie.

I would lean towards Nielsen being more accurate.
 


Back
Top Bottom