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Easy Listening WAVV Ft. Myers FL Now Audio Streaming

G

Gregg

It took them a while but I see WAVV 101.1 is now streaming its Easy Listening format.

http://socialstreamingplayer.crystalmedianetworks.com/radio/wavv

It's one of the last Easy Listening stations in the country on a 100,000 watt commercial frequency. (In fact, they moved their City of License from Marco to Naples Park to be closer to Ft. Myers... I suppose they may have also moved their transmitter.) WAVV is almost always #1 by a big margin in the Ft. Myers-Naples-Marco market, which is a big retirement community in Southwest Florida.

I think they've changed some of the instrumentals over the years to be more uptempo. They like to use the phrase "Today's Easy Listening" in their announcments and on their website, I guess to reassure younger advertisers that this isn't the Old Fashioned Easy Listening format they didn't like as kids. So some of the instrumentals are not that great, clearly chosen so they don't sound too sleepy. I think that's sort of a Catch 22. They're playing one or two instrumentals for every vocal but they don't want them to be too soft. But that's why people want to hear instrumentals... because they're softer than vocals.

They also stay away from too many vocals that are hits from the last few decades. So you're not going to hear much Celine Dion, Whitney Houston, Lionel Richie, Gloria Estefan, etc. They try to find newly released standards: Diane Krall, Michael Buble, Queen Latifah, etc. in an effort I suppose to tell advertisers that "We play a lot of recently released music." Since there's already a station in the market, WJBT 106.3, that specializes in Very Soft AC and Standards (Sinatra, Elvis, Carpenters, Barry Manilow, Neil Diamond, Barbra Streisand), WAVV only plays those artists occasionally. You'll still hear Vic Damone, Tony Bennett, Jack Jones... I suppose Standards artists who are still alive.

So if you're an Easy Listening fan, give WAVV a try. I commend them for continuing the Easy format all these years on a big signal FM frequency... and now audio streaming too. Especially since it up Interstate 75, WDUV Tampa gradually went from Easy Listening in the 90s to Soft AC with one or two Smooth Jazz instrumentals per hour to no instrumentals anymore. Maybe you'll like WAVV's 2012 take on the Easy Listening format.




Gregg
[email protected]
 
I listened to their jazz brunch Sunday morning. Not a bad station.
 
I am 100 miles or so east of them, but I can hear WAVV sans the Web feed with my outdoor antenna AND good conditions....sadly there is some pirate in Broward County, I think, which messes up the reception at times.

Certainly a unique station in 2012----and there were so many like it, 30 years ago!

cd
 
I hope they do well. There is a lot of money in the Naples area, as well as a lot of gray hair. I'm sure it will have quite a bit of listener appeal.

A new dilemma that faces many station’s who want a mature audience, is the term "mature" is a moving target. Somebody who is 60 most likely graduated from high school about 1970. Their music is radically different from that of someone who is 75 and graduated about 1955.
I've recently notice a current AARP TV commercial that has a bunch of gray haired guys playing in their rock and roll band. There is a message there. A lot of Boomers have decided to not go down easily. One of my station's good sponsors is a motorcycle shop. It seems that people over 60 are pretty good customers and have money to spend. We live in interesting times.
 
Chuck said:
I hope they do well. There is a lot of money in the Naples area, as well as a lot of gray hair. I'm sure it will have quite a bit of listener appeal.

A new dilemma that faces many station’s who want a mature audience, is the term "mature" is a moving target. Somebody who is 60 most likely graduated from high school about 1970. Their music is radically different from that of someone who is 75 and graduated about 1955.
I've recently notice a current AARP TV commercial that has a bunch of gray haired guys playing in their rock and roll band. There is a message there. A lot of Boomers have decided to not go down easily. One of my station's good sponsors is a motorcycle shop. It seems that people over 60 are pretty good customers and have money to spend. We live in interesting times.
Click to expand...

Their B/EZ format has been that way since at least 1994.....I am quite impressed at their longevity!

cd
 
I had the time to listen to their morning show toay. An interesting music blend. Good vocals and out of the ordinary instrumentals. Ejoyed it.
 
They've had a stream on TuneIn for probably the last three or four months. I've had them as a preset for a while now.
 
Southwest Florida seems to be a wonderland for those who like soft AC and standards. Aside from WAVV doing easy listening, 104.9 WCVU seems to have modified its format to a hybrid of Music of Your Life and WDUV-type soft oldies (seems like the instrumentals they play now are those that were hit singles), and 106.3 WJPT is straight-out super-soft AC. And they all stream!!! :)
 
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