Like Scanman said, Easy Rock 105.1 is on the air. I think this is a stunt and will flip to CBS Sports Radio on January 2nd.
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Easy Rock 105.1 Is Here
- Thread starter radioville
- Start date
I bet it is not a stunt. Light 106.9 needs some competition for they lost there way. If it was a stunt they would have kept playing christmas music till early january. There was no stunt when rock was blown up into talk so why should this be any different. Same owners.
I think the best stunt in louisville was when clear channel took over qmf and played a different format every hour for several hours. And also when rock 102 did that annoying countdown and became mix 102.3 on new years day in 1991.
I think the best stunt in louisville was when clear channel took over qmf and played a different format every hour for several hours. And also when rock 102 did that annoying countdown and became mix 102.3 on new years day in 1991.
hotpatrick2004 said:
There is no way on God's green earth 105.1 has any chance of affecting WVEZ if this is their momentary format of choice. They don't have the signal, budget or long term commitment.
hotpatrick2004 said:
I believe Louie 104.3 is great competition for 106.9.
Yes, it was tried on 102.3 as "Love 102.3", but that was way back in 2000 which lasted until 2002. I'm very surprised that Main Line would attempt another Soft AC format on 105.1 as "Easy Rock 105.1" in 2012. The Soft AC format would have a greater chance of success in 2000 than it would today. As of today, the audience for the Soft AC format is slowly slipping off the older end of the 25-54 demo.
Although I'm still glad that Main Line is giving the Soft AC format another shot, especially to compete with the young-leaning AC WVEZ. I'm guessing Soft AC is Main Line's last resort over a format that's other than political talk or sports for the 1.9 kW stick.
Although I'm still glad that Main Line is giving the Soft AC format another shot, especially to compete with the young-leaning AC WVEZ. I'm guessing Soft AC is Main Line's last resort over a format that's other than political talk or sports for the 1.9 kW stick.
I guess mr lindsey missed love 102.3 so much he convinced the suits at mainline to do it again.
Time will tell but unless mainline wants to invest in that station or for that matter anything on 105.1 it wont do well.
Time will tell but unless mainline wants to invest in that station or for that matter anything on 105.1 it wont do well.
hotpatrick2004 said:
And George was live on Love 102.3. And they acquired Linda at that time and for the purpose of making Love 102.3 a competitor. That was also when they picked up Aaron Miller from Metro traffic to add to the morning show.
They did invest, and 102.3 has at least a somewhat competetive signal. It was only 3 KW back in 2000 but the antenna location is in the center of the population- on 4th street, which gives them a killer signal in the downtown area for excellent building penetration for in-office listening.
105.1 is a completely different story. The antenna is very high, which is good, but it's not located in the center, but on the outskirts. The outskirts is fine if you have a lot of power. But it kills you if you're 3-6 KW.
At 1.9 KW and antenna 180 meters above average terrain, WLRS is technically equivalent to 6KW with antenna 100 meters above average terrain.
But they had to use a directional antenna, which reduces power in one direction to prevent interference to another station. Unfortunately, their power reduction is to the northeast of their transmitter site- towards Saint Matthews.
Theoretically, they are 1.9 KW- to the east, south, and west of their transmitter site, but north and northeast of their transmitter site they are:
0 degrees (North)1.4 KW (Due north, toward Louisville's west end)
10 degrees 1.2 KW
20 degrees 879 watts
30 degrees 730 watts
40 degrees 639 watts (Northeast- toward Saint Matthews)
50 degrees 778 watts
60 degrees 1.1 KW
70 degrees 1.6 KW
(I say theoretically, because in actual practice directional antennas are always worse in any given direction than theoretical ones.)
And add to that the 3 downtown FM sites, 93.9, 102.3, and 103.9 which make radio receivers downtown de-sensitize due to the high RF. 105.1 is practically unlistenable downtown in a car. It's almost impossible to hear inside a building where the in-office listeners are.
They're going to have a tough row to hoe.
greg.hahn said:
Well at least the women working in office buildings in the east end can here it!
radioville said:
Not so fast, my friend. There is a co-channel B in Cincy and the station they are protecting is a first adjacent in Scottsburg Indiana. You figure people driving into work are going to be listening to VEZ to begin with, why should they change stations once they get to the office unless they can't receive VEZ in their offices. If that's the case, they also won't be able to hear 105.1's weaker signal with the null over the city in the east end offices either. I'm sticking to my original assumption that 105.1 will be joining the CBS sports radio network and becoming the 4th (5th if you count 840's programming) sports station in Louisville.
Bengalsfan said:
VEZ is losing audience here lately. Probably thanks to Louie 104.3.
radioville said:
You must not have clicked the link to the map of their transmitter site I posted above. East of their site is Mount Washington.
All the office buildings and almost everything of interest to them from an audience standpoint is between North and Northeast by East... from 0 to about 60 degrees.
Add to that the fact that with a directional antenna, all those numbers I posted are the maximum allowable power radiated in a given direction, as calculated before any actual antenna was made.
Then the manufacturer has to produce an antenna that will match the limits above, plus 1.9 KW radiated in all the other directions, without going over the allowable in any direction.
That is a huge factor. In no direction are they over 1.9 KW effective radiated power, and in many cases less than that. And in all of the restricted directions (listed above) they are at that level, or less. They cannot be more.
The real-life antenna, stuck on a metal tower that changes the pattern, often does not resemble very closely the nice pattern that was worked out on paper by the consultant. It is all modeled ahead of time, and the tower, transmission lines, and every conduit and piece of meatl nearby is taken into consideration. When all is said and done, the station reduces power until the entire radiate pattern "fits" within the pattern drawn by the consultant.
Probably only Mainline and their antenna company and consultant has seen the actual radiation pattern of that antenna, but it's 100% certain that real-life is less than what the numbers above show.
Contrast that with a non-directional station, where real-life power is often 2X higher in the desired directions. You can "go over" your Effective Radiated Power in any direction you want by a substantial margin.
And here is the funny part: 105.1 had that at their old site. They had an optimized antenna on a special tuned tower section that sent over 2x their legal power toward Louisville. Legally. Their only problem was that the antenna was too low so that the hill blocked some of the coverage toward Louisville. I think if they had chosen to raise that antenna from the existing site a couple hundred feet they could have made a greater impact by clearing the hill, yet keeping their greater power level toward the city. It still would not have been a competitive signal comparable to 102.3, but they would have stood more of a chance to hold its own against some of the other weaker signals in the market.
greg.hahn said:
That was told to them (Blue Chip, Radio One and now Main Line) on more than one occasion. They elected instead, to move the antenna closer to Louisville while pulling back the reigns on the signal in the very direction they were wanting to cover. Signal-wise, it was a wash since they didn't realize any benefit from it...maybe a very, VERY slight improvement since the shadowing issue is gone.... All they have left now is the bills in moving the site and the monthly recurring rent which is much higher than where they were.
Just since 2000, 105.1 has had Christian music, New rock, new and classic rock, FM talk and now "easy rock." Why not just shoot this dog and put it out of it's misery? Seems like the talk shows would have been cheap, even if ratings were low. It was a unique format to this area. Now we have a music station trying to compete with WVEZ, which has been a market leader in that segment for years on the weakest signal in town. I don't see this lasting long either.
"Disco 105.1" will be next.
"Disco 105.1" will be next.
Wtf is mainline doing??? Someone shut the stereo button off on 105.1 and it sounds awfully bad!!! Three days to screw the station up this must be a record. Three days guys and gals!!!
hotpatrick2004 said:
Maybe they will flip to sports talk CBS Sports Radio after all?
Doubt they will flip to sports i would bet money on that
At 5:30 pm I have a stereo light.... Sounds OK to me... And I am in Northeastern Jefferson county!
"(I say theoretically, because in actual practice directional antennas are always worse in any given direction than theoretical ones.)". You've got that right. The only direction that comes close is where the null is...every other direction invariably leaves millivolts on the table. DA's should always be a last resort.greg.hahn said:
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