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Easy Rock is gone

There are a few differences between 104.3 and 105.1 that could work SLIGHTLY (though admittedly not much) in 105.1's favor. The signal for 104.3 isn't quite as good as the one for 105.1 in Louisville. I could very rarely pick up 104.3 at home, and I even live in an area of Louisville that is supposed to have their strongest signal. On the other hand, for 105.1, I rarely have trouble picking them up. Also, 104.3, as hard as they tried with the resources they did have, I still don't feel like they had enough resources to make it known that they existed. I would have never known 104.3 existed if not for the internet. 104.3 was run by a group that tried very hard, but really has to make that difficult decision to either be a really good station (they were) or to get the word out there that the station exists to those who didn't know it was there (they sort of did, but there wasn't a lot of it).

Maybe the real answer is 93.9. If Alpha could pry 93.9 out of the "cold dead hands" of Cumulus, and of course, somehow get rid of 105.1 (I'd even settle for somebody like "Educational" Media Foundation taking 105.1 at this point, if it were to keep 93.9 out of the hands of some "non-profit" radio owner), then maybe they could have a fifth station that works.
105.1 to EMF makes sense, especially after ditching the 104.7 translators for the Air1 station on 88.3 out of New Washington, Indiana. Of course, the normal progression for EMF is to put K-Love on a station first, which would put it head-to-head with WJIE.
 
105.1 sounds better today... now, go take a listen to 102.3. They sound awful today, in fact, they sound exactly like 105.1 did... yesterday. Whatever they did to fix 105.1, it sounds like they screwed with 102.3 to get it fixed. I'm guessing they switched out whatever faulty equipment was causing trouble at 105.1 with what was working at 102.3. Hopefully they won't mess with 96.5, 99.7, or 101.3 to fix 102.3...
 
102.3 still sounds bad to me, for some reason it doesn't seem quite as bad as 105.1 did but something definitely sounds a bit "off."
 
After listening quite a bit for the past two weeks, I think this station makes a nice complementary station for 107.7. They're both classic hits but have a different vision of what classic hits are (107.7 focusing on the rock, 105.1 focusing on the rest). For example, there have been some 80s "dance artists" like Madonna, Shannon, and Deniece Williams getting airplay on 105.1, and none of those would ever be heard on 107.7. They're also dipping into the early 90s occasionally. I have heard some Pink Floyd and Led Zeppelin on 105.1, but that sort of stuff doesn't seem to be in heavy rotation. And they're occasionally playing some "non-hits" from artists who could be described as hit artists, which is nice to hear occasionally. I think they've got a nice mix. It is just too bad that they're probably doomed based upon their frequency.

There was one interesting bumper that I heard a few times earlier in the week (but it seems to have disappeared now). Like every new station, they have the bumpers where they want to make you think that you are hearing actual listeners call in and talking about how great the station is. Well, a few times earlier this week, I heard one where the "listener" was complimenting the station on their on-air staff. It disappeared after about a day or two, but to me, it sounds like that is one that they had prepared for when the 10,000 songs are done, for when they actually plan to have some on-air staff? Or maybe it was just something that some staffer in Oregon who knows nothing about what the station is planning prepared. We'll see... they've already stated on their Facebook page that Delilah will NOT be part of the lineup once they're finished.
 
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They must have finished their 10,000 songs in a row now, they're occasionally playing commercials (but not many).

I did hear one oddity pop up on their playlist this morning though... the late 90s Cher song "Believe." Definitely one of those "one of these objects doesn't belong" type of songs to be including on the playlist.
 
It sounds like the long-term plan is to stay jockless, which I can't say is a complete surprise. They're promoting 55 minutes of music every hour.

Is it too early to begin the speculation on when they'll change formats again?
 
I give them about 2 years. It seems to be the standard at 105.1. I can't imagine anything else they could try, though.
 
Someone can make 105.1 work. They figured out how to make 102.3 to work. For they have been maxin it for 12 years now. Takes a commitment is all.
 
March of 2000 lrs was alive at 105. I have no idea why blue chip brought lrs back after blowin it up at 102. Guess those 12 protesters that actually protested the change from lrs to love got to them. I thought love 102.3 was awful. But i remember lrs 105 in march of 2005 getting 4 shares so it can be done but those were the overall numbers i dont know what the breakdown in demographics was.
 
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